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Category benchmark Industry sector

Other Services

Other Services is strongest in Win Choice and weakest in Build Memory.

Average score 68.6 category average
Companies 6 fully scored
Referenced competitors 35 not fully scored yet
Weakest block Create Demand most common
Weakest area Build Memory 65.5
Strongest area Win Choice 70.8

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 70.7
Read Demand 68.0
Make Choices 70.3

Build the Brand

Be Recognised 68.5
Own Meaning 69.8
Win Choice 70.8

Create Demand

Control Channels 67.8
Build Memory 65.5
Balance Growth 67.8

Convert Demand

Control the Journey 67.5
Remove Friction 67.5
Guide Choice 68.3

Common leak badges

Channel Fragility Companies affected 4
Strategic Blur Companies affected 4
Recognition Leak Companies affected 3
Proof Gap Companies affected 3
Demand Creation Leak Companies affected 3
Conversion Friction Companies affected 3
Choice Confusion Companies affected 3
Journey Blind Spot Companies affected 3

Common weakest signals

Search Clues 3 Price Fit 3 Open Space 3 Social Recall 3 Trigger Priority 2 No-Logo Test 2 Brand Words 1 Touchpoint Use 1 Channel Mix 1 Frequency 1

Top companies

VHD 62.9 score · 4.4 gap
Leaking

Most fragile companies

VHD 62.9 score · 4.4 gap
Leaking

Companies in this category

Company
Score
Weakest block
Weakest signal
Alphatron Marine
79.1
Create Demand
Open Space
ANAC Carwash
60.8
Create Demand
Search Clues
Optima Cycles
69.9
Create Demand
Resource Focus
Sakko Groep
75.2
Create Demand, Convert Demand
Open Space
The Sharing Group
63.5
Convert Demand
No-Logo Test
VHD
62.9
Choose the Market
Search Clues