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Company diagnostic Other Services

The Sharing Group

The Sharing Group shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around No-Logo Test, Social Recall, Visual Codes.

Total score 63.5 Brand Control Score
Score band Leaking overall control level
Control gap 11.0 strongest minus weakest block
Weakest block Convert Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 68.0

Build the Brand

Be Recognised 52.0
Own Meaning 63.0
Win Choice 69.0

Create Demand

Control Channels 67.0
Build Memory 52.0
Balance Growth 66.0

Convert Demand

Control the Journey 58.0
Remove Friction 61.0
Guide Choice 61.0

Weakest signals

Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
45.0
3.2.4 Social Recall
Build Memory
Create Demand
45.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
50.0
2.1.4 Consistency
Be Recognised
Build the Brand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0

Leak badges

Recognition Leak
Visual Codes 50.0 Brand Words 55.0 No-Logo Test 45.0 Consistency 50.0 Touchpoint Use 60.0
Proof Gap
Proof 60.0 Trust Proof 55.0 Seen Difference 65.0
Demand Creation Leak
Reach 50.0 Frequency 55.0 Content Fit 60.0 Social Recall 45.0 Always On 50.0
Channel Fragility
Channel Mix 65.0 Budget Fit 60.0 Channel Risk 65.0
Conversion Friction
Drop-Offs 55.0 Clear CTA 60.0 Page Flow 65.0 Buying Ease 60.0 Test Loop 65.0
Choice Confusion
Bias Check 60.0 Easy Choice 65.0 Trust Proof 55.0 Value Anchors 60.0 Fair Nudges 65.0
Strategic Blur
Position 60.0 Trade-Offs 55.0
Journey Blind Spot
Journey Stages 60.0 Key Moments 55.0 Ownership 50.0 Hidden Journey 65.0 After Purchase 60.0

Competitor set

Mijndomein Shared hosting and domain registration services
referenced
MyWheels Car-sharing services
referenced
EnergyZero Dynamic energy contracts
referenced
Hegg Home energy solutions
referenced
Publicroam Secure public Wi-Fi services
referenced
Greenhost Sustainable hosting services
referenced
Leafcloud Sustainable cloud services
referenced
WePositive Local energy community solutions
referenced
Gridio Dynamic energy usage solutions
referenced
Soverin Privacy-focused email services
referenced

Profile summary

Industry

Other Services

Sub-category

Online Services, Energy Solutions, Shared Mobility

Region

Netherlands

Target market

Both

Company type

Hybrid

Primary buyer

Consumers and businesses seeking shared services

Core offering

Shared services in technology, energy, and mobility sectors

Main use case

Providing accessible and sustainable shared services

Buying triggers

Desire for sustainable solutions, Cost reduction, Community engagement

Evaluation criteria

Service reliability, Cost-effectiveness, Environmental impact

Differentiators

Steward-owned network structure, Focus on shared services, Commitment to social and environmental impact