Back to index

Company diagnostic Technology & Telecom

SDB Groep

SDB Groep shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around No-Logo Test, Social Recall, Visual Codes.

Total score 62.2 Brand Control Score
Score band Leaking overall control level
Control gap 11.0 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 70.0
Read Demand 67.0
Make Choices 70.0

Build the Brand

Be Recognised 52.0
Own Meaning 62.0
Win Choice 67.0

Create Demand

Control Channels 61.0
Build Memory 52.0
Balance Growth 61.0

Convert Demand

Control the Journey 62.0
Remove Friction 61.0
Guide Choice 61.0

Weakest signals

Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
45.0
3.2.4 Social Recall
Build Memory
Create Demand
45.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
50.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0

Leak badges

Recognition Leak
Visual Codes 50.0 Brand Words 55.0 No-Logo Test 45.0 Consistency 60.0 Touchpoint Use 50.0
Proof Gap
Proof 65.0 Trust Proof 55.0 Seen Difference 60.0
Demand Creation Leak
Reach 50.0 Frequency 55.0 Content Fit 60.0 Social Recall 45.0 Always On 50.0
Channel Fragility
Channel Role 60.0 Audience Fit 65.0 Channel Mix 55.0 Budget Fit 60.0 Channel Risk 65.0
Conversion Friction
Drop-Offs 65.0 Clear CTA 60.0 Page Flow 55.0 Buying Ease 60.0 Test Loop 65.0
Choice Confusion
Bias Check 60.0 Easy Choice 65.0 Trust Proof 55.0 Value Anchors 60.0 Fair Nudges 65.0
Strategic Blur
Trade-Offs 60.0 Growth Logic 65.0
Journey Blind Spot
Key Moments 65.0 Ownership 60.0 Hidden Journey 55.0 After Purchase 60.0

Competitor set

CompuGroup Medical Provides healthcare software solutions
referenced
Lumeon Offers care pathway management software
referenced
Certific Specializes in healthcare software solutions
referenced
Mediq Supplies medical products and services
referenced
PinkRoccade Healthcare Offers healthcare IT solutions
referenced
Nedap Healthcare Develops healthcare technology solutions
referenced
VCare Provides healthcare software and services
referenced
ZorgDomein Offers healthcare information exchange solutions
referenced
HealthConnect Provides healthcare IT services
referenced
Qicura Specializes in healthcare software solutions
referenced

Profile summary

Industry

Technology & Telecom

Sub-category

Health Information Technology

Region

Netherlands

Target market

B2B

Company type

hybrid

Primary buyer

Healthcare and childcare organizations

Core offering

Software solutions for healthcare and childcare sectors

Main use case

Enhancing efficiency and quality of care in healthcare and childcare organizations

Buying triggers

Regulatory compliance requirements, Operational inefficiencies, Technological advancements

Evaluation criteria

User-friendliness, Integration capabilities, Scalability

Differentiators

Deep industry expertise, Comprehensive, integrated solutions, Strong customer support