TripIt
Travel itinerary management
referenced
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Company diagnostic Technology & Telecom
Polarsteps
Polarsteps shows strength in Choose the Market, Convert Demand, but leaks control in Be Recognised, especially around No-Logo Test, Position, Competitors.
Total score
68.8
Brand Control Score
Score band
Leaking
overall control level
Control gap
2.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market, Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
68.8
Leaking
Choose the Market
69.7
Build the Brand
68.3
Create Demand
67.7
Convert Demand
69.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
66.0
Make Choices
68.0
Build the Brand
Be Recognised
62.0
Own Meaning
70.0
Win Choice
73.0
Create Demand
Control Channels
68.0
Build Memory
67.0
Balance Growth
68.0
Convert Demand
Control the Journey
68.0
Remove Friction
69.0
Guide Choice
72.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
1.3.2 Position
Make Choices
Choose the Market
55.0
1.2.1 Competitors
Read Demand
Choose the Market
60.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
60.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
65.0
No-Logo Test
50.0
Touchpoint Use
65.0
Demand Creation Leak
Reach
60.0
Frequency
65.0
Always On
65.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Conversion Friction
Drop-Offs
65.0
Test Loop
65.0
Strategic Blur
Position
55.0
Trade-Offs
60.0
Journey Blind Spot
Ownership
65.0
Hidden Journey
60.0
Competitor set
Roadtrippers
Road trip planning
referenced
Komoot
Outdoor route planning
referenced
AllTrails
Hiking and biking trail maps
referenced
Strava
Fitness tracking and route planning
referenced
Map My Run
Running route tracking
referenced
Gaia GPS
Outdoor navigation
referenced
ViewRanger
Outdoor GPS navigation
referenced
Wikiloc
Outdoor trail sharing
referenced
Relive
3D video creation of outdoor activities
referenced
Profile summary
Technology & Telecom
Travel Apps
Netherlands
B2C
software product
Individual travelers
Travel planning and tracking app
Planning and documenting travel experiences
Desire for organized travel itineraries, Interest in sharing travel experiences, Need for a digital travel journal
User-friendly interface, Battery efficiency, Privacy control features
Automatic tracking without manual input, High-quality printed Travel Books, Minimal battery consumption