felyx
Offers electric scooter sharing services in urban areas.
profiled
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Company diagnostic Technology & Telecom
Check Technologies
Check Technologies shows strength in Choose the Market, but leaks control in Guide Choice, especially around Trade-Offs, Seen Difference, Search Clues.
Total score
68.6
Brand Control Score
Score band
Leaking
overall control level
Control gap
4.3
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
68.6
Leaking
Choose the Market
71.3
Build the Brand
67.7
Create Demand
68.3
Convert Demand
67.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
69.0
Build the Brand
Be Recognised
72.0
Own Meaning
66.0
Win Choice
65.0
Create Demand
Control Channels
68.0
Build Memory
68.0
Balance Growth
69.0
Convert Demand
Control the Journey
68.0
Remove Friction
69.0
Guide Choice
64.0
Weakest signals
Signal
Area
Block
Score
1.3.3 Trade-Offs
Make Choices
Choose the Market
55.0
2.3.3 Seen Difference
Win Choice
Build the Brand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
2.2.1 Emotional Link
Own Meaning
Build the Brand
60.0
Leak badges
Proof Gap
Proof
60.0
Trust Proof
60.0
Seen Difference
55.0
Demand Creation Leak
Content Fit
65.0
Social Recall
60.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Conversion Friction
Drop-Offs
65.0
Test Loop
65.0
Choice Confusion
Bias Check
60.0
Easy Choice
65.0
Trust Proof
60.0
Fair Nudges
65.0
Strategic Blur
Position
60.0
Trade-Offs
55.0
Journey Blind Spot
Key Moments
65.0
Ownership
60.0
Competitor set
GO Sharing
Provides shared electric scooters and cars for urban mobility.
profiled
Riders Vision
Focuses on shared electric scooter rentals for city commuting.
referenced
Appscoot
Offers electric scooter sharing services in various cities.
profiled
Lime
Provides electric scooter and bike rentals in multiple cities worldwide.
profiled
Circ
Offers electric scooter sharing services in European cities.
profiled
Bolt
Provides ride-hailing and scooter-sharing services across Europe.
profiled
Tier
Offers electric scooter rentals in various European cities.
profiled
Voi
Provides shared electric scooter services in urban areas.
profiled
Dott
Offers electric scooter sharing services in European cities.
profiled
Profile summary
Technology & Telecom
Mobility-as-a-Service (MaaS)
Netherlands
B2B
Hybrid
Urban residents and businesses seeking efficient transportation
Mobility services platform
Facilitating urban mobility through shared transportation options
Desire for flexible transportation options, Need for cost savings on daily commutes, Interest in sustainable travel methods
Ease of use of the platform, Availability and variety of transportation options, Pricing and payment flexibility
Comprehensive platform integrating various mobility services, Focus on both consumer and business needs, Strong presence in the Dutch market