AXS Guard
Competes in managed security services
referenced
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Company diagnostic Technology & Telecom
Yielder Group
Yielder Group shows strength in Build the Brand, but leaks control in Know the Market, especially around Open Space, Price Fit, Search Clues.
Total score
77.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
1.7
strongest minus weakest block
Weakest block
Choose the Market
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
77.2
Fragile
Choose the Market
76.3
Build the Brand
78.0
Create Demand
76.7
Convert Demand
77.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
76.0
Make Choices
78.0
Build the Brand
Be Recognised
76.0
Own Meaning
79.0
Win Choice
79.0
Create Demand
Control Channels
76.0
Build Memory
78.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
77.0
Guide Choice
78.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
65.0
1.1.4 Price Fit
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
70.0
Leak badges
No leak badges triggered.
Competitor set
Viatel
Offers cloud and connectivity solutions
referenced
CSN Groep
Provides IT solutions for enterprises
referenced
MOBIKO
Specializes in corporate mobility management
referenced
Computer Aided Network Systems
Focuses on data center infrastructure management
referenced
iData
Provides business communications and IT support
referenced
Open Coconut Networks
Specializes in connectivity solutions
referenced
T-Mobile Netherlands
Offers mobile devices and plans alongside telecom services.
referenced
KPN
A leading telecom provider offering mobile devices and subscriptions.
profiled
VodafoneZiggo
Competes in providing fiber optic infrastructure
referenced
Profile summary
Technology & Telecom
Managed IT Services
Netherlands
B2B
hybrid
IT departments and business decision-makers
Integrated telecom and IT solutions
Enabling businesses to optimize their telecom and IT environments
Desire to reduce vendor complexity, Need for reliable and secure IT infrastructure, Drive for digital transformation
Service reliability and uptime, Security features and compliance, Cost-effectiveness and scalability
Comprehensive, integrated service offerings, Strong focus on user-centric solutions, Proven track record with diverse industries