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Company diagnostic Technology & Telecom

Adjust

Adjust shows strength in Build the Brand, but leaks control in Guide Choice, especially around Open Space, Trade-Offs, Price Fit.

Total score 79.0 Brand Control Score
Score band Fragile overall control level
Control gap 2.0 strongest minus weakest block
Weakest block Convert Demand lowest block score
Strongest block Build the Brand highest block score
Competitors 9 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 80.0
Make Choices 78.0

Build the Brand

Be Recognised 81.0
Own Meaning 80.0
Win Choice 79.0

Create Demand

Control Channels 79.0
Build Memory 79.0
Balance Growth 78.0

Convert Demand

Control the Journey 79.0
Remove Friction 78.0
Guide Choice 77.0

Weakest signals

Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
1.1.4 Price Fit
Know the Market
Choose the Market
75.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
75.0
1.3.4 Growth Logic
Make Choices
Choose the Market
75.0

Leak badges

No leak badges triggered.

Competitor set

AppsFlyer Competes in mobile app attribution and analytics
profiled
Singular Offers unified marketing analytics and attribution
profiled
Branch Provides deep linking and attribution solutions
profiled
Kochava Specializes in mobile attribution and analytics
profiled
Tune Offers marketing measurement and optimization tools
profiled
Localytics Provides app analytics and marketing solutions
profiled
Apsalar Offers mobile app analytics and attribution
profiled
Tapjoy Provides mobile advertising and app monetization solutions
profiled
Airbridge Specializes in mobile attribution and analytics
profiled

Profile summary

Industry

Technology & Telecom

Sub-category

Mobile App Analytics

Region

Global

Target market

B2B

Company type

software product

Primary buyer

App marketers

Core offering

Mobile measurement and analytics platform

Main use case

Measuring and optimizing app marketing campaigns

Buying triggers

Launching a new mobile app, Scaling existing app marketing efforts, Addressing issues with user acquisition or retention

Evaluation criteria

Integration capabilities with existing marketing tools, Scalability to handle large volumes of data, Quality and depth of analytics provided

Differentiators

Comprehensive cross-platform measurement, Advanced fraud prevention mechanisms, AI-driven insights for campaign optimization