Rootstock Software
Offers cloud-based ERP solutions for manufacturers and distributors
referenced
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Company diagnostic Technology & Telecom
STAEDEAN
STAEDEAN shows strength in Convert Demand, but leaks control in Build Memory, especially around Social Recall, No-Logo Test, Frequency.
Total score
70.5
Brand Control Score
Score band
Fragile
overall control level
Control gap
7.4
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
70.5
Fragile
Choose the Market
71.3
Build the Brand
70.7
Create Demand
66.3
Convert Demand
73.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
71.0
Make Choices
73.0
Build the Brand
Be Recognised
63.0
Own Meaning
73.0
Win Choice
76.0
Create Demand
Control Channels
68.0
Build Memory
58.0
Balance Growth
73.0
Convert Demand
Control the Journey
73.0
Remove Friction
74.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
50.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
55.0
3.2.2 Frequency
Build Memory
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
65.0
Brand Words
60.0
No-Logo Test
55.0
Touchpoint Use
65.0
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
65.0
Social Recall
50.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Competitor set
Aptean
Provides industry-specific ERP software solutions
referenced
IFS Applications
Provides enterprise software solutions
referenced
Syspro
Offers ERP solutions for manufacturers and distributors
referenced
Epicor ERP
Offers enterprise resource planning software
referenced
Infor CloudSuite Financials
Delivers financial management applications
referenced
Microsoft Dynamics 365 Finance
Offers financial management capabilities
referenced
SAP S/4HANA
Offers integrated ERP solutions
referenced
Oracle NetSuite
Offers cloud-based business management software
referenced
Sage
Provides business management software and services
referenced
Profile summary
Technology & Telecom
Enterprise Resource Planning (ERP) Software
Netherlands
B2B
software product
IT departments
Embedded ERP software solutions within Microsoft Dynamics 365
Streamlining business operations
Need for process optimization, Challenges with current ERP systems, Regulatory compliance requirements
Compatibility with existing systems, Scalability and flexibility, Vendor support and reputation
Deep integration with Microsoft Dynamics 365, Industry-specific solutions, No-code customization capabilities