Main Capital Partners
Focuses on software and technology companies
referenced
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Company diagnostic Technology & Telecom
EyeTi
EyeTi shows strength in Build the Brand, but leaks control in Know the Market, especially around Open Space, Price Fit, Market Shifts.
Total score
74.1
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.6
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
74.1
Fragile
Choose the Market
73.0
Build the Brand
76.3
Create Demand
74.3
Convert Demand
72.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
74.0
Build the Brand
Be Recognised
79.0
Own Meaning
74.0
Win Choice
76.0
Create Demand
Control Channels
74.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
73.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.1.4 Price Fit
Know the Market
Choose the Market
65.0
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
65.0
1.1.3 Real Pain
Know the Market
Choose the Market
70.0
Leak badges
No leak badges triggered.
Competitor set
InnovationQuarter
Regional development agency supporting innovative companies
referenced
Peak Capital
Invests in early-stage technology companies
referenced
Newion
Focuses on B2B software companies
referenced
HenQ
Invests in B2B SaaS companies
referenced
Keadyn
Early-stage venture capital firm
referenced
Orange Growth Capital
Invests in fintech and insurtech companies
referenced
Slingshot Ventures
Focuses on early-stage technology companies
referenced
SmartFin Capital
Invests in European technology companies
referenced
Fortino Capital
Focuses on B2B software and technology companies
referenced
Profile summary
Technology & Telecom
IT Services
Netherlands
B2B
Hybrid
IT companies seeking investment and strategic support
Investment and strategic support for IT companies
Empowering IT companies to achieve sustainable growth and innovation
Need for capital investment, Desire for strategic guidance, Opportunity for market collaboration
Track record of successful investments, Expertise in the IT sector, Strength of the support network
Deep understanding of the IT industry, Strong network of partner companies, Proven track record of successful growth initiatives