Ricoh Nederland
Offers similar managed print and document management services
referenced
Back to index
Company diagnostic Technology & Telecom
Itec Printgroup
Itec Printgroup shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around No-Logo Test, Social Recall, Brand Words.
Total score
67.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
8.7
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
67.2
Leaking
Choose the Market
72.0
Build the Brand
65.3
Create Demand
63.3
Convert Demand
68.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
71.0
Make Choices
70.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
71.0
Create Demand
Control Channels
64.0
Build Memory
58.0
Balance Growth
68.0
Convert Demand
Control the Journey
68.0
Remove Friction
67.0
Guide Choice
69.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
3.2.4 Social Recall
Build Memory
Create Demand
50.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
3.2.1 Reach
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Demand Creation Leak
Reach
55.0
Frequency
60.0
Content Fit
65.0
Social Recall
50.0
Always On
60.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
60.0
Channel Risk
65.0
Conversion Friction
Drop-Offs
65.0
Page Flow
65.0
Test Loop
65.0
Choice Confusion
Easy Choice
65.0
Fair Nudges
65.0
Strategic Blur
Position
65.0
Trade-Offs
60.0
Journey Blind Spot
Key Moments
65.0
Hidden Journey
60.0
Competitor set
Xerox Nederland
Provides comprehensive print solutions and services
referenced
Canon Nederland
Supplies multifunctional printers and document management solutions
referenced
Konica Minolta Nederland
Specializes in print solutions and document services
referenced
Kyocera Document Solutions Nederland
Offers document management and print services
referenced
HP Nederland
Provides printing solutions and document management services
referenced
Sharp Business Systems Nederland
Supplies multifunctional printers and document solutions
referenced
Toshiba TEC Nederland
Offers print solutions and document management services
referenced
Lexmark Nederland
Provides managed print services and document solutions
referenced
Epson Nederland
Supplies printing solutions and document management services
referenced
Profile summary
Technology & Telecom
Document Management Services
Netherlands
B2B
service
IT departments, office managers
Managed print services and document management solutions
Streamlining and managing document workflows
High operational printing costs, Security concerns over document handling, Corporate sustainability initiatives
Total cost of ownership, Security features, Environmental impact
Independent service provider, Focus on sustainability, Tailored solutions