The instant crush index Marketing Control Graph

Marketing looks healthy until you see the leaks.

252 companies scored across 60 brand signals. Most companies do not lack activity. They lack control.

Fully scored 252 companies in the index
Average score 70.5 Brand Control Score
Below 80 98.0% fragile, leaking or critical
Weakest block Create Demand most common market leak
Top leak badge Channel Fragility across scored companies
Referenced competitors 1604 not fully scored yet

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All 252 companies

Instant Crush Index

Be recognised 3.30
Be found 3.30
Be chosen 3.45
Be bought 3.20
145

NEM Energy Group

https://www.nem-energy.com

Manufacturing Heat Transfer and Energy Recovery Solutions B2B
Instant Crush Index
3.31
Score band
leaking
Weakest block
Be bought

NEM Energy Group is a global leader in heat transfer and energy recovery solutions, specializing in power generation, oil & gas, and geothermal markets.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.72
Be chosen 3.75
Be bought 3.89
146

Meubelzorg

https://meubelzorg.nl

Retail & Trade Custom Comfort Seating B2C
Instant Crush Index
3.83
Score band
fragile
Weakest block
Be found

Meubelzorg specializes in custom-made comfort seating solutions, including lift chairs, recliners, and massage chairs, enabling seniors to live independently at home.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.94
Be found 3.72
Be chosen 3.70
Be bought 3.84
147

ULC Groep

https://www.ulcgroep.nl

Construction & Real Estate Building Services B2B
Instant Crush Index
3.80
Score band
fragile
Weakest block
Be chosen

ULC Groep is a Dutch family-owned company specializing in multidisciplinary building installations, offering design, implementation, and maintenance services for various building systems.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.60
Be found 3.70
Be chosen 3.74
Be bought 3.84
148

Heemskerk

https://www.heemskerk.nl

Government & Education Municipal Government Unknown
Instant Crush Index
3.72
Score band
fragile
Weakest block
Be recognised

Municipality in North Holland, Netherlands.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.79
Be found 3.61
Be chosen 3.72
Be bought 3.55
149

Bizzdesign

https://www.bizzdesign.com

Technology & Telecom Enterprise Architecture Management B2B
Instant Crush Index
3.67
Score band
fragile
Weakest block
Be bought

Bizzdesign is a Dutch SaaS company specializing in enterprise transformation solutions.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.70
Be found 3.49
Be chosen 3.47
Be bought 3.55
150

HOLLAND WATER

https://www.hollandwater.nl

Energy & Utilities Water Management Services B2B
Instant Crush Index
3.55
Score band
fragile
Weakest block
Be chosen

Holland Water specializes in sustainable and safe water management solutions, focusing on drinking water and Legionella control.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 3.07
Be chosen 3.30
Be bought 3.15
151

HVEG Fashion Group

https://www.hveg.nl

Manufacturing Private Label Fashion B2B
Instant Crush Index
3.19
Score band
leaking
Weakest block
Be found

HVEG Fashion Group is an international apparel, footwear, and accessories company specializing in private label and branded fashion for diverse markets.

Limited Brand Recognition and Digital Presence

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.74
Be chosen 3.97
Be bought 3.89
152

PM Group

https://www.pmgroup-global.com

Construction & Real Estate Project Delivery Services B2B
Instant Crush Index
3.89
Score band
fragile
Weakest block
Be found

PM Group is an international project delivery company specializing in the design, construction, and commissioning of high-tech facilities for multinational clients.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.86
Be found 3.65
Be chosen 3.82
Be bought 3.64
153

RailCube

https://www.railcube.com

Technology & Telecom Rail Operations Management Software B2B
Instant Crush Index
3.74
Score band
fragile
Weakest block
Be bought

RailCube offers an integrated operations platform designed to streamline planning, fleet management, HR, safety, finance, and reporting for railway companies.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.86
Be found 3.69
Be chosen 3.72
Be bought 3.64
154

Marktlink

https://www.marktlink.com

Finance & Insurance Mergers and Acquisitions Advisory B2B
Instant Crush Index
3.73
Score band
fragile
Weakest block
Be bought

Marktlink is a European M&A advisory firm specializing in assisting entrepreneurs with buying, selling, and growing mid-market businesses.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.14
Be found 3.25
Be chosen 3.36
Be bought 3.24
155

FGN

https://www.fgn.nl

Transport & Logistics Bulk Liquid Logistics B2B
Instant Crush Index
3.25
Score band
leaking
Weakest block
Be recognised

FGN is a third-party logistics company specializing in international bulk liquid logistics.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.17
Be found 3.09
Be chosen 3.32
Be bought 3.09
156

ALOXE

https://www.aloxe.com

Manufacturing Recycled Plastics B2B
Instant Crush Index
3.16
Score band
leaking
Weakest block
Be found

Aloxe is a supplier of high-quality recycled polyethylene terephthalate (rPET) pellets for the plastic packaging industry.

Aloxe's strong brand recognition is not effectively converting into demand generation and conversion.

View breakdown

Instant Crush Index

Be recognised 3.99
Be found 3.84
Be chosen 3.76
Be bought 3.85
157

Pink Gellac

https://www.pinkgellac.nl

Manufacturing Nail Care B2C
Instant Crush Index
3.86
Score band
fragile
Weakest block
Be chosen

Pink Gellac offers premium at-home gel nail products, enabling salon-quality manicures from the comfort of your home.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.75
Be found 3.84
Be chosen 3.61
Be bought 3.80
158

My Jewellery

https://www.my-jewellery.com

Retail & Trade Fashion and Accessories B2C
Instant Crush Index
3.75
Score band
fragile
Weakest block
Be chosen

A Dutch fashion brand offering affordable jewellery, clothing, and accessories.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.61
Be found 3.84
Be chosen 3.64
Be bought 3.80
159

Van Mossel

https://www.vanmossel.nl

Manufacturing Automotive Retail and Services Both
Instant Crush Index
3.72
Score band
fragile
Weakest block
Be recognised

Van Mossel is a leading European automotive company offering a comprehensive range of mobility solutions.

Van Mossel's strong brand recognition is not consistently supported by clear messaging and differentiation.

View breakdown

Instant Crush Index

Be recognised 3.34
Be found 3.11
Be chosen 3.29
Be bought 3.32
160

Timmermans Infra

https://www.timmermansinfra.nl

Construction & Real Estate Infrastructure Services B2B
Instant Crush Index
3.26
Score band
leaking
Weakest block
Be found

A Dutch family-owned company specializing in the installation and assembly of cable and pipeline infrastructure.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.29
Be found 3.10
Be chosen 3.07
Be bought 3.14
161

VHD

https://www.vhd.nl

Other Services Mobility and Medical Assistance B2B
Instant Crush Index
3.15
Score band
leaking
Weakest block
Be chosen

VHD is a Dutch assistance service provider specializing in mobility, medical, and customer contact services.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.97
Be found 3.75
Be chosen 3.94
Be bought 3.89
162

Enstall

https://www.enstall.com

Energy & Utilities Solar Mounting Solutions B2B
Instant Crush Index
3.89
Score band
fragile
Weakest block
Be found

Enstall is a global leader in rooftop solar mounting solutions, offering innovative and reliable products to accelerate solar adoption.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.75
Be found 3.54
Be chosen 3.69
Be bought 3.72
163

Uitgekookt

https://www.uitgekookt.nl

Agriculture & Food meal delivery service B2C
Instant Crush Index
3.67
Score band
fragile
Weakest block
Be found

A Dutch meal delivery service offering fresh, healthy, ready-to-eat meals delivered directly to customers' homes.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.54
Be found 3.75
Be chosen 3.64
Be bought 3.67
164

Yellow Hive

https://yellowhive.com/nl

Finance & Insurance Insurance Brokerage B2B
Instant Crush Index
3.65
Score band
fragile
Weakest block
Be recognised

Yellow Hive is a dynamic financial advisory organization in the Netherlands, offering comprehensive solutions through its brands You Sure, Felixx werk & inkomen, and Yinco.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.50
Be found 3.34
Be chosen 3.49
Be bought 3.55
165

Factris

https://www.factris.com

Finance & Insurance Invoice Financing B2B
Instant Crush Index
3.47
Score band
leaking
Weakest block
Be found

Factris is a fintech company providing invoice financing solutions to SMEs across Europe.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.39
Be found 3.42
Be chosen 3.57
Be bought 3.35
166

Check Technologies

https://www.check.nl

Technology & Telecom Mobility-as-a-Service (MaaS) B2B
Instant Crush Index
3.43
Score band
leaking
Weakest block
Be bought

Check Technologies is a Dutch company specializing in developing and optimizing a platform for mobility services accessible to both consumers and businesses.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.19
Be found 3.30
Be chosen 3.40
Be bought 3.35
167

APsystems Europe

https://www.apsystemseurope.com

Energy & Utilities Solar Energy Equipment B2B
Instant Crush Index
3.31
Score band
leaking
Weakest block
Be recognised

APsystems Europe is a regional branch of APsystems, specializing in solar microinverter solutions for the European market.

Limited Brand Recognition and Customer Trust in the Netherlands

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 4.05
Be chosen 3.94
Be bought 4.14
168

Adyen

https://www.adyen.com

Finance & Insurance Payment Processing and Gateway B2B
Instant Crush Index
4.05
Score band
controlled
Weakest block
Be chosen

A global payment company offering an end-to-end platform to accept payments, manage risk, and optimize revenue.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 3.86
Be chosen 3.99
Be bought 4.04
169

Nextview Consulting

https://www.nextview.nl

Technology & Telecom Salesforce Consulting B2B
Instant Crush Index
3.99
Score band
fragile
Weakest block
Be found

Nextview Consulting is a leading independent Design-Led Salesforce Consulting firm specializing in digital transformation across Europe.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.09
Be found 3.89
Be chosen 3.94
Be bought 3.92
170

Lidl

https://www.lidl.com

Retail & Trade Grocery Retail B2C
Instant Crush Index
3.95
Score band
fragile
Weakest block
Be found

Lidl is a global discount supermarket chain offering high-quality products at low prices.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.90
Be found 3.86
Be chosen 3.97
Be bought 3.76
171

Mews

https://www.mews.com

Technology & Telecom Hotel Management Software B2B
Instant Crush Index
3.88
Score band
fragile
Weakest block
Be bought

Mews provides a cloud-based operating system for the hospitality industry, unifying workflows across revenue, operations, and guest experience.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.89
Be found 3.69
Be chosen 3.72
Be bought 3.74
172

IMPROVEN

https://www.improven.nl

Professional & Business Services Management Consulting B2B
Instant Crush Index
3.76
Score band
fragile
Weakest block
Be found

IMPROVEN is a Dutch consultancy firm specializing in improving organizational performance through process optimization, information provision, and project management.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.75
Be found 3.65
Be chosen 3.72
Be bought 3.55
173

TBAuctions

https://tbauctions.com

Technology & Telecom Online Auction Platforms B2B
Instant Crush Index
3.67
Score band
fragile
Weakest block
Be bought

Europe's leading digital auction platform for B2B used industrial equipment.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.97
Be found 3.86
Be chosen 4.05
Be bought 3.89
174

Greener Power Solutions

https://www.greenerpowersolutions.com

Energy & Utilities Mobile Battery Solutions B2B
Instant Crush Index
3.94
Score band
fragile
Weakest block
Be found

Greener Power Solutions provides mobile battery solutions for temporary power needs, promoting sustainable energy practices.

Rapid Expansion and Leadership Transition

View breakdown

Instant Crush Index

Be recognised 3.84
Be found 3.80
Be chosen 3.99
Be bought 3.80
175

Avania

https://www.avaniaclinical.com

Healthcare & Social Care Contract Research Organization (CRO) B2B
Instant Crush Index
3.85
Score band
fragile
Weakest block
Be found

Avania is a global Contract Research Organization specializing in clinical trials for medical technology.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.94
Be found 3.82
Be chosen 3.86
Be bought 3.75
176

Open Dutch Fiber

https://www.opendutchfiber.nl

Technology & Telecom Fiber optic network infrastructure B2B
Instant Crush Index
3.84
Score band
fragile
Weakest block
Be bought

Open Dutch Fiber builds and manages open fiber optic networks across the Netherlands, enabling providers to offer high-speed internet services.

Open Dutch Fiber's strong network presence contrasts with inconsistent customer experiences.

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 3.89
Be chosen 4.00
Be bought 3.89
177

Zonneplan

https://www.zonneplan.nl

Energy & Utilities Solar Energy Solutions B2C
Instant Crush Index
3.96
Score band
fragile
Weakest block
Be found

Zonneplan offers integrated renewable energy solutions, including solar panels, home batteries, EV chargers, and dynamic energy contracts, primarily serving residential customers in the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.02
Be found 3.84
Be chosen 4.00
Be bought 3.97
178

CarePay International

https://www.carepay.com

Technology & Telecom Health Insurance Technology B2B
Instant Crush Index
3.95
Score band
fragile
Weakest block
Be found

CarePay International provides a digital health insurance platform that connects insurers, healthcare providers, and members to enhance efficiency and accessibility in healthcare services.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.02
Be found 3.84
Be chosen 4.00
Be bought 3.85
179

Castor EDC

https://www.castoredc.com

Healthcare & Social Care Clinical Trial Management Software B2B
Instant Crush Index
3.93
Score band
fragile
Weakest block
Be found

Castor EDC offers a unified, cloud-native platform for electronic data capture, eCOA, eConsent, and real-world evidence, streamlining clinical trials globally.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.82
Be found 3.72
Be chosen 3.65
Be bought 3.64
180

EyeTi

https://www.eyeti.nl

Technology & Telecom IT Services B2B
Instant Crush Index
3.70
Score band
fragile
Weakest block
Be bought

EyeTi is a Dutch investment group specializing in strengthening and growing IT companies to build a better future together.

EyeTi's strong brand recognition and consistent messaging are not fully supported by public evidence.

View breakdown

Reading rule: Scores use a 0–5 scale (two decimals). Five brackets: score runs light blue to IC blue; remainder runs IC pink to light pink.