AutoBinck Groep
Competes in automotive retail and services
referenced
Back to index
Van Mossel
Van Mossel is a leading European automotive company offering a comprehensive range of mobility solutions.
Van Mossel's strong brand recognition is not consistently supported by clear messaging and differentiation.
Total score
74.4
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.4
strongest minus weakest block
Weakest area
Know the Market
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
74.4
Fragile
Choose the Market
72.7
Build the Brand
72.3
Create Demand
76.7
Convert Demand
76.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
73.0
Build the Brand
Be Recognised
74.0
Own Meaning
73.0
Win Choice
70.0
Create Demand
Control Channels
76.0
Build Memory
78.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
76.0
Guide Choice
76.0
Weakest signals
Leak badges
Proof Gap
Competitor set
Louwman Group
Competes in automotive retail and services
referenced
Pon Holdings
Competes in automotive retail and services
referenced
BOVAG
Represents automotive businesses
referenced
LeasePlan
Provides vehicle leasing services
referenced
Athlon
Provides vehicle leasing services
referenced
ALD Automotive
Provides vehicle leasing services
referenced
Mercedes-Benz Nederland
Competes in automotive retail and services
referenced
BMW Group Nederland
Competes in automotive retail and services
referenced
Volkswagen Pon Financial Services
Provides vehicle leasing and financial services
referenced
Profile summary
Manufacturing
Automotive Retail and Services
Netherlands
Both
hybrid
Individual consumers and businesses
Automotive sales and services
Purchasing and maintaining vehicles
Need for a new or replacement vehicle, Desire for bundled services, Seeking reliable after-sales support
Service quality, Pricing, Range of services offered
Extensive brand partnerships, Integrated service offerings, Strong customer service focus