GIVA Jewellery
Competes in affordable fashion jewellery
referenced
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My Jewellery
A Dutch fashion brand offering affordable jewellery, clothing, and accessories.
The market story runs ahead of the choices buyers see.
Total score
75.0
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.4
strongest minus weakest block
Weakest area
Read Demand
lowest control area
Weakest block
Choose the Market
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
75.0
Fragile
Choose the Market
72.3
Build the Brand
75.0
Create Demand
76.7
Convert Demand
76.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
72.0
Build the Brand
Be Recognised
76.0
Own Meaning
74.0
Win Choice
75.0
Create Demand
Control Channels
76.0
Build Memory
78.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
76.0
Guide Choice
74.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
Birks Group
Competes in luxury jewellery
referenced
Rox Jewellers
Competes in luxury jewellery
referenced
H&M
Global fashion retailer
referenced
Zara
International fashion retailer
referenced
ASOS
Competes in online fashion retail
referenced
Forever 21
Competes in affordable fashion
referenced
Pandora
Competes in fashion jewellery
referenced
Swarovski
Competes in fashion jewellery
referenced
Claire's
Competes in fashion jewellery
referenced
Profile summary
Retail & Trade
Fashion and Accessories
Netherlands
B2C
Hybrid
Individual consumers
Jewellery, clothing, and accessories
Fashion and accessory shopping
New product launches, Seasonal promotions, Positive customer reviews
Product quality, Price point, Fashion relevance
In-house design and production, Multi-channel shopping experience, Strong brand community