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Yellow Hive

Yellow Hive is a dynamic financial advisory organization in the Netherlands, offering comprehensive solutions through its brands You Sure, Felixx werk & inkomen, and Yinco.

Finance & Insurance Insurance Brokerage B2B Netherlands

A specialist brand with a generic public face.

Total score 72.9 Brand Control Score
Score band Fragile overall control level
Control gap 4.3 strongest minus weakest block
Weakest area Win Choice lowest control area
Weakest block Build the Brand lowest block score
Competitors 10 mapped competitor set

Control block scores

Control areas

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 73.0

Build the Brand

Be Recognised 78.0
Own Meaning 72.0
Win Choice 62.0

Create Demand

Control Channels 76.0
Build Memory 73.0
Balance Growth 76.0

Convert Demand

Control the Journey 73.0
Remove Friction 74.0
Guide Choice 73.0

Weakest signals

Leak badges

Proof Gap

Competitor set

Aon Offers comprehensive risk management and insurance brokerage services.
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Achmea Provides health, life, and non-life insurance products.
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Nationale-Nederlanden Offers a broad range of insurance and financial services.
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Interpolis Provides insurance products and risk management services.
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Univé Provides insurance and financial services with a cooperative model.
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De Goudse Offers insurance solutions for individuals and businesses.
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Zilveren Kruis Provides health insurance and related services.
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VGZ Provides health insurance and healthcare services
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CZ Offers health insurance and related services
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Menzis Provides health insurance and healthcare services
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Profile summary

Category

Finance & Insurance

Sub-category

Insurance Brokerage

Region

Netherlands

Target market

B2B

Company type

hybrid

Primary buyer

Individuals, entrepreneurs, and businesses seeking financial advisory services

Core offering

Insurance brokerage and financial advisory services

Main use case

Providing tailored financial solutions to individuals, entrepreneurs, and businesses

Buying triggers

Life events such as starting a business or retirement planning, Changes in financial status or goals, Seeking better management of financial risks

Evaluation criteria

Range and quality of services offered, Reputation and trustworthiness of the advisory team, Cost-effectiveness and value for money

Differentiators

Diverse portfolio of specialized brands, Strong presence in the Dutch market, Focus on both individual and business clients