KPN
A leading telecom provider offering mobile devices and subscriptions.
profiled
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Open Dutch Fiber
Open Dutch Fiber builds and manages open fiber optic networks across the Netherlands, enabling providers to offer high-speed internet services.
Open Dutch Fiber's strong network presence contrasts with inconsistent customer experiences.
Total score
76.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.7
strongest minus weakest block
Weakest area
Read Demand
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
76.8
Fragile
Choose the Market
77.3
Build the Brand
78.7
Create Demand
76.3
Convert Demand
75.0
Control areas
Choose the Market
Know the Market
80.0
Read Demand
74.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
78.0
Win Choice
79.0
Create Demand
Control Channels
76.0
Build Memory
77.0
Balance Growth
76.0
Convert Demand
Control the Journey
74.0
Remove Friction
77.0
Guide Choice
74.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
Reggefiber
Competes in providing fiber optic infrastructure
referenced
T-Mobile Netherlands
Offers mobile devices and plans alongside telecom services.
referenced
VodafoneZiggo
Competes in providing fiber optic infrastructure
referenced
Caiway
Competes in providing fiber optic infrastructure
referenced
Delta Fiber Nederland
Competes in providing fiber optic infrastructure
referenced
Fiber Nederland
Competes in providing fiber optic infrastructure
referenced
Glasvezelnetwerk Nederland
Competes in providing fiber optic infrastructure
referenced
Open Fiber
Competes in providing fiber optic infrastructure
referenced
CityFibre
Competes in providing fiber optic infrastructure
referenced
Profile summary
Technology & Telecom
Fiber optic network infrastructure
Netherlands
B2B
infrastructure
Internet service providers
Open fiber optic network infrastructure
Providing high-speed internet infrastructure to service providers
Network expansion, Service diversification, Infrastructure modernization
Network reliability, Scalability, Cost-effectiveness
Open-access model, Extensive network coverage, Strong partnerships with municipalities