The instant crush index Marketing Control Graph

Marketing looks healthy until you see the leaks.

252 companies scored across 60 brand signals. Most companies do not lack activity. They lack control.

Fully scored 252 companies in the index
Average score 70.5 Brand Control Score
Below 80 98.0% fragile, leaking or critical
Weakest block Create Demand most common market leak
Top leak badge Channel Fragility across scored companies
Referenced competitors 1604 not fully scored yet

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All 252 companies

Instant Crush Index

Be recognised 3.59
Be found 3.42
Be chosen 3.67
Be bought 3.34
109

SVZ Transport

https://www.svztransport.nl

Transport & Logistics Freight Transport Services B2B
Instant Crush Index
3.50
Score band
fragile
Weakest block
Be bought

A Dutch logistics company offering a wide range of transport and warehousing services.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.67
Be found 3.34
Be chosen 3.51
Be bought 3.42
110

Wetron Group

https://www.wetron.nl

Technology & Telecom Industrial Automation Solutions B2B
Instant Crush Index
3.49
Score band
leaking
Weakest block
Be found

Wetron Group is a multinational company specializing in industrial automation and control solutions.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.42
Be found 3.34
Be chosen 3.67
Be bought 3.34
111

Cradle

https://www.cradle.bio

Healthcare & Social Care Protein Engineering B2B
Instant Crush Index
3.44
Score band
leaking
Weakest block
Be found

Cradle is a Dutch–Swiss biotechnology company specializing in AI-driven protein engineering solutions.

Accelerated Growth and Strategic Partnerships Propel Cradle's Market Position

View breakdown

Instant Crush Index

Be recognised 3.79
Be found 3.61
Be chosen 3.47
Be bought 3.64
112

Lumion

https://www.lumion.com

Technology & Telecom 3D Visualization Software B2B
Instant Crush Index
3.63
Score band
fragile
Weakest block
Be chosen

Lumion provides real-time 3D visualization software for architects and designers to create high-quality renders and visualizations.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 3.01
Be chosen 3.34
Be bought 3.10
113

Van Halteren Groep

https://www.vanhalteren.com

Manufacturing Advanced Engineering Solutions B2B
Instant Crush Index
3.17
Score band
leaking
Weakest block
Be found

Dutch family-owned company specializing in advanced engineering solutions for defense, naval, and industrial sectors.

Limited Digital Presence and Market Visibility

View breakdown

Instant Crush Index

Be recognised 3.82
Be found 3.69
Be chosen 3.72
Be bought 3.50
114

AMP Groep

https://www.ampgroep.nl

Transport & Logistics Specialized Logistics Services B2B
Instant Crush Index
3.68
Score band
fragile
Weakest block
Be bought

AMP Groep provides specialized logistics and identification services, including secure transport of medicines, electronics, documents, and on-site identification solutions.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.67
Be found 3.35
Be chosen 3.44
Be bought 3.61
115

SKYTREE

https://www.skytree.eu

Technology & Telecom Direct Air Capture (DAC) B2B
Instant Crush Index
3.51
Score band
fragile
Weakest block
Be found

Skytree is a climate technology company specializing in Direct Air Capture (DAC) solutions to transform atmospheric CO₂ into valuable resources.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.51
Be found 3.30
Be chosen 3.61
Be bought 3.49
116

Axelera AI

https://www.axelera.ai

Manufacturing AI Hardware B2B
Instant Crush Index
3.48
Score band
leaking
Weakest block
Be found

Axelera AI develops high-performance, energy-efficient AI processing units and software platforms for edge computing applications.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 3.14
Be chosen 3.45
Be bought 3.20
117

Moore DRV

https://www.moore-drv.nl

Finance & Insurance Accounting and Advisory Services B2B
Instant Crush Index
3.25
Score band
leaking
Weakest block
Be found

Moore DRV is a Dutch accounting and advisory firm serving entrepreneurs in the real economy.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 2.74
Be found 2.89
Be chosen 3.05
Be bought 2.95
118

Technische Verenigde Bedrijven

https://www.tvb.nl

Construction & Real Estate Technical Installations and Management Services B2B
Instant Crush Index
2.91
Score band
critical
Weakest block
Be recognised

A Dutch holding company specializing in technical installations and management services.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.86
Be found 3.67
Be chosen 3.97
Be bought 3.69
119

Power2X

https://www.power2x.com

Energy & Utilities Clean Molecule Projects B2B
Instant Crush Index
3.80
Score band
fragile
Weakest block
Be found

Power2X develops and operates large-scale clean molecule projects to decarbonize energy-intensive industries.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.75
Be found 3.64
Be chosen 3.94
Be bought 3.82
120

Qblox

https://www.qblox.com

Technology & Telecom Quantum Control Electronics B2B
Instant Crush Index
3.79
Score band
fragile
Weakest block
Be found

Qblox provides scalable quantum control electronics for quantum computing and sensing applications.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.80
Be found 3.64
Be chosen 3.94
Be bought 3.70
121

Paques

https://www.paques.nl

Natural Resources Water and Wastewater Treatment B2B
Instant Crush Index
3.76
Score band
fragile
Weakest block
Be found

Paques specializes in biological wastewater and gas treatment technologies, offering solutions for water purification, resource recovery, and biogas production.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.84
Be found 3.64
Be chosen 3.94
Be bought 3.65
122

Mental Care Group

https://www.mentalcaregroup.nl

Healthcare & Social Care Mental Health Care Providers Both
Instant Crush Index
3.76
Score band
fragile
Weakest block
Be found

Mental Care Group is a Dutch organization dedicated to mental health, offering a range of services through its various labels.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.67
Be found 3.42
Be chosen 3.72
Be bought 3.42
123

Rojo Integrations

https://www.rojointegrations.com

Technology & Telecom Enterprise Application Integration B2B
Instant Crush Index
3.55
Score band
fragile
Weakest block
Be found

Rojo Integrations specializes in enterprise SAP integration, connecting and managing systems with intelligent automation and AI to ensure seamless business operations.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.64
Be found 3.44
Be chosen 3.34
Be bought 3.61
124

Gebo Tours

https://www.gebotours.nl

Transport & Logistics coach services B2C
Instant Crush Index
3.51
Score band
fragile
Weakest block
Be chosen

Gebo Tours is a Dutch coach company specializing in various transportation services, including day trips, school excursions, and group travel.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.32
Be found 3.35
Be chosen 3.61
Be bought 3.49
125

Groendus

https://www.groendus.nl

Energy & Utilities Energy Services B2B
Instant Crush Index
3.44
Score band
leaking
Weakest block
Be recognised

Groendus is a Dutch company providing comprehensive sustainable energy solutions for businesses.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.36
Be found 3.07
Be chosen 3.34
Be bought 3.22
126

Cold Care Group

https://www.coldcaregroup.nl

Construction & Real Estate Specialized Construction B2B
Instant Crush Index
3.25
Score band
leaking
Weakest block
Be found

Cold Care Group is a leading Dutch company specializing in the design and construction of controlled environments for various industries.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 2.72
Be found 2.84
Be chosen 3.01
Be bought 2.89
127

DELOS Bouwgroep

https://www.hegeman.com

Construction & Real Estate Infrastructure and Residential Construction B2B
Instant Crush Index
2.86
Score band
critical
Weakest block
Be recognised

DELOS Bouwgroep is a Dutch construction group specializing in infrastructure, utility, and residential projects with a focus on sustainability.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.89
Be found 3.67
Be chosen 3.72
Be bought 3.60
128

Picnic

https://www.picnic.app

Retail & Trade E-commerce B2C
Instant Crush Index
3.72
Score band
fragile
Weakest block
Be bought

Picnic is a Netherlands-based online supermarket delivering fresh groceries directly to customers' homes using electric vehicles.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.65
Be found 3.36
Be chosen 3.40
Be bought 3.57
129

Optima Cycles

https://www.optimacycles.com

Other Services Bicycles B2C
Instant Crush Index
3.50
Score band
leaking
Weakest block
Be found

Optima Cycles designs, manufactures, and distributes high-quality e-bikes and e-cargo bikes, emphasizing sustainable mobility solutions.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.27
Be found 3.99
Be chosen 4.09
Be bought 4.10
130

TicketSwap

https://www.ticketswap.com

Arts, Sports & Entertainment Secondary Ticketing B2C
Instant Crush Index
4.11
Score band
controlled
Weakest block
Be found

TicketSwap is a secure platform for buying and selling tickets to live events, ensuring fair pricing and protection against fraud.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.17
Be found 3.89
Be chosen 4.09
Be bought 3.92
131

Aldi

https://www.aldi.com

Retail & Trade Grocery Stores B2C
Instant Crush Index
4.01
Score band
controlled
Weakest block
Be found

Aldi is a global discount supermarket chain offering a limited selection of private-label products at low prices.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.69
Be found 3.67
Be chosen 3.94
Be bought 3.72
132

Dexter Energy

https://www.dexterenergy.eu

Energy & Utilities Power Forecasting and Trading Optimization B2B
Instant Crush Index
3.75
Score band
fragile
Weakest block
Be found

Dexter Energy provides AI-driven forecasting and trade optimization services for renewable energy producers.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.10
Be found 3.84
Be chosen 4.00
Be bought 3.89
133

Alphatron Marine

https://www.alphatronmarine.com

Other Services
Instant Crush Index
3.95
Score band
fragile
Weakest block
Be found

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.00
Be found 3.75
Be chosen 3.94
Be bought 3.74
134

Kramer Food Family

https://www.kramerfoodfamily.nl

Agriculture & Food Fresh Convenience Foods B2B
Instant Crush Index
3.85
Score band
fragile
Weakest block
Be bought

A leading European producer of healthy, plant-based convenience foods.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.90
Be found 3.69
Be chosen 3.89
Be bought 3.64
135

SolarDuck

https://www.solarduck.tech

Energy & Utilities Offshore Floating Photovoltaic (OFPV) Systems B2B
Instant Crush Index
3.78
Score band
fragile
Weakest block
Be bought

SolarDuck is a Dutch-Norwegian company specializing in offshore floating solar energy solutions.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.82
Be found 3.59
Be chosen 3.72
Be bought 3.55
136

Zig

https://www.zig.nl

Technology & Telecom Software Development B2B
Instant Crush Index
3.67
Score band
fragile
Weakest block
Be bought

Zig provides innovative software solutions to streamline processes for housing associations and real estate organizations in the Netherlands.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.51
Be found 3.45
Be chosen 3.72
Be bought 3.61
137

Linthorst

https://www.linthorst.nl

Energy & Utilities Sustainable Energy Solutions B2B
Instant Crush Index
3.58
Score band
fragile
Weakest block
Be found

Linthorst is a Dutch company specializing in sustainable energy solutions and technical installations.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.65
Be found 3.39
Be chosen 3.55
Be bought 3.65
138

LOA Full Surface Group

https://www.loafsg.com

Manufacturing Surface Treatment Services B2B
Instant Crush Index
3.56
Score band
fragile
Weakest block
Be found

A Dutch market leader specializing in high-quality surface treatments for metal components and molded parts.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.50
Be found 3.42
Be chosen 3.60
Be bought 3.34
139

ElastIQ-Connect

https://elastiq-connect.com

Technology & Telecom Data and Business Consultancy B2B
Instant Crush Index
3.46
Score band
leaking
Weakest block
Be bought

Innovative consultancy specializing in data, finance, business, and process-related challenges.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 2.65
Be found 2.82
Be chosen 2.92
Be bought 2.86
140

BOREALIS HOTEL GROUP

https://www.borealishotelgroup.com

Hospitality Hotel Development and Management B2B
Instant Crush Index
2.81
Score band
critical
Weakest block
Be recognised

Borealis Hotel Group is a European hospitality company specializing in the development, investment, and management of hotels across Europe.

Limited Brand Visibility and Differentiation

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 3.94
Be chosen 4.12
Be bought 3.86
141

Backbase

https://www.backbase.com

Finance & Insurance Banking software B2B
Instant Crush Index
4.00
Score band
fragile
Weakest block
Be bought

Backbase provides an AI-native banking operating system that unifies data and manages customer interactions for financial institutions.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 3.82
Be chosen 3.99
Be bought 3.99
142

ICTRecht

https://www.ictrecht.nl

Professional & Business Services Internet and ICT Law B2B
Instant Crush Index
3.96
Score band
fragile
Weakest block
Be found

ICTRecht is a Dutch law firm specializing in internet, ICT, security, and privacy law.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.65
Be found 3.67
Be chosen 3.64
Be bought 3.42
143

Aquilum Groep

https://www.aquilum.nl

Healthcare & Social Care Occupational Health Services B2B
Instant Crush Index
3.59
Score band
fragile
Weakest block
Be bought

Aquilum Groep is a Dutch company specializing in sustainable employability and occupational health services.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.55
Be found 3.34
Be chosen 3.59
Be bought 3.42
144

Hardeman Egg Group

https://www.hardemanegggroup.com

Agriculture & Food Egg Production and Processing B2B
Instant Crush Index
3.47
Score band
leaking
Weakest block
Be found

Hardeman Egg Group is a Dutch company specializing in the sustainable production and processing of eggs and egg products.

Demand is created faster than the buying path can absorb.

View breakdown

Reading rule: Scores use a 0–5 scale (two decimals). Five brackets: score runs light blue to IC blue; remainder runs IC pink to light pink.