Radisson Hotel Group
Competes in hotel development and management across Europe
profiled
Back to index
BOREALIS HOTEL GROUP
Borealis Hotel Group is a European hospitality company specializing in the development, investment, and management of hotels across Europe.
Limited Brand Visibility and Differentiation
Total score
56.2
Brand Control Score
Score band
Critical
overall control level
Control gap
5.3
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
56.2
Critical
Choose the Market
58.3
Build the Brand
53.0
Create Demand
56.3
Convert Demand
57.3
Control areas
Choose the Market
Know the Market
60.0
Read Demand
56.0
Make Choices
59.0
Build the Brand
Be Recognised
51.0
Own Meaning
54.0
Win Choice
54.0
Create Demand
Control Channels
57.0
Build Memory
54.0
Balance Growth
58.0
Convert Demand
Control the Journey
57.0
Remove Friction
58.0
Guide Choice
57.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Accor
Operates a wide range of hotels in Europe
profiled
Hilton Worldwide
Manages numerous hotels in European markets
profiled
Marriott International
Operates a significant number of hotels in Europe
profiled
InterContinental Hotels Group (IHG)
Manages various hotel brands in Europe
profiled
NH Hotel Group
Operates hotels across Europe
profiled
Louvre Hotels Group
Manages a portfolio of hotels in Europe
profiled
Melia Hotels International
Operates hotels in European destinations
profiled
AccorInvest
Focuses on hotel investments and management in Europe
profiled
Pandox AB
Invests in and manages hotels across Europe
profiled
Profile summary
Hospitality
Hotel Development and Management
Netherlands
B2B
service
Investors, family offices, hotel owners
Hotel development, investment, and management services
Developing and managing hotels in European markets
Expansion into new European markets, Need for experienced hotel management, Desire for profitable hotel investments
Borealis's track record and experience, Quality and reputation of hotel brand partners, Financial terms and investment potential
Strong partnerships with leading hotel brands, Extensive experience in European hotel markets, Proven track record in hotel development and management