Gorillas
Rapid grocery delivery service
referenced
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Picnic
Picnic is a Netherlands-based online supermarket delivering fresh groceries directly to customers' homes using electric vehicles.
The proof exists; buyers still have to work to find it.
Total score
74.3
Brand Control Score
Score band
Fragile
overall control level
Control gap
5.7
strongest minus weakest block
Weakest area
Read Demand
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
74.3
Fragile
Choose the Market
74.3
Build the Brand
77.7
Create Demand
73.3
Convert Demand
72.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
79.0
Win Choice
75.0
Create Demand
Control Channels
73.0
Build Memory
74.0
Balance Growth
73.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
71.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
Getir
Rapid grocery delivery service
referenced
Flink
Provides on-demand grocery delivery
referenced
Zapp Group
Precision metalworking and fabrication
referenced
Instacart
Online grocery delivery platform
referenced
Amazon Fresh
Grocery delivery service by Amazon
referenced
Ocado
Online supermarket with home delivery
referenced
Walmart Grocery Delivery
Grocery delivery by Walmart
referenced
Carrefour
Offers online grocery shopping and delivery
referenced
Tesco
Provides online grocery delivery services
referenced
Profile summary
Retail & Trade
E-commerce
Netherlands
B2C
hybrid
Individual consumers
Online grocery shopping and delivery
Convenient, sustainable grocery shopping
Time constraints, Environmental concerns, Desire for quality products
Delivery speed, Product quality, Pricing
100% electric vehicle fleet, Automated fulfillment centers, No minimum order requirements