The instant crush index Marketing Control Graph

Marketing looks healthy until you see the leaks.

252 companies scored across 60 brand signals. Most companies do not lack activity. They lack control.

Fully scored 252 companies in the index
Average score 70.5 Brand Control Score
Below 80 98.0% fragile, leaking or critical
Weakest block Create Demand most common market leak
Top leak badge Channel Fragility across scored companies
Referenced competitors 1604 not fully scored yet

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All 252 companies

Instant Crush Index

Be recognised 3.86
Be found 3.44
Be chosen 3.72
Be bought 3.82
73

Burando Atlantic Group

https://burando.eu

Transport & Logistics Sustainable Shipping Solutions B2B
Instant Crush Index
3.71
Score band
fragile
Weakest block
Be found

A maritime service provider specializing in sustainable shipping solutions across various sectors of the maritime industry.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.19
Be found 3.01
Be chosen 3.44
Be bought 3.07
74

Natural Cosmetics Holland

https://www.ncholland.nl

Manufacturing Natural Cosmetics B2B
Instant Crush Index
3.18
Score band
leaking
Weakest block
Be found

Natural Cosmetics Holland specializes in creating sustainable, water-free natural cosmetics using only natural ingredients.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.01
Be found 3.01
Be chosen 3.39
Be bought 2.97
75

Breedweer Facilitaire Diensten

https://www.breedweer.nl

Professional & Business Services Cleaning Services B2B
Instant Crush Index
3.09
Score band
leaking
Weakest block
Be bought

Breedweer Facilitaire Diensten is a Dutch social enterprise providing facility services with a focus on social impact.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 4.02
Be found 3.60
Be chosen 3.94
Be bought 3.89
76

Moxba METREX

https://www.moxba.nl

Natural Resources Recycling Services B2B
Instant Crush Index
3.86
Score band
fragile
Weakest block
Be found

Moxba METREX specializes in recycling metal-bearing waste streams, particularly spent catalysts, to produce valuable secondary materials.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.59
Be chosen 4.00
Be bought 3.89
77

IGS GeboJagema

https://www.igsgebojagema.nl/

Manufacturing High-Precision Injection Molding B2B
Instant Crush Index
3.85
Score band
fragile
Weakest block
Be found

IGS GeboJagema designs, manufactures, validates, and maintains high-precision injection molds for the healthcare, optical, and packaging industries.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.86
Be found 3.54
Be chosen 3.95
Be bought 3.89
78

Workrate

https://www.workrate.nl

Professional & Business Services Mission Critical Security B2B
Instant Crush Index
3.81
Score band
fragile
Weakest block
Be found

Workrate provides mission-critical security solutions for organizations where operational continuity and compliance are paramount.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.90
Be found 3.49
Be chosen 3.64
Be bought 3.75
79

Group of Butchers

https://www.groupofbutchers.com

Agriculture & Food Meat Processing and Convenience Foods B2B
Instant Crush Index
3.69
Score band
fragile
Weakest block
Be found

A European producer of private-label meat and convenience products for retail and out-of-home markets.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.85
Be found 3.44
Be chosen 3.55
Be bought 3.60
80

TopParken

https://www.topparken.nl

Arts, Sports & Entertainment Holiday Parks and Accommodations B2C
Instant Crush Index
3.61
Score band
fragile
Weakest block
Be found

TopParken is a Dutch family-owned company specializing in the development and operation of high-quality holiday parks and accommodations across the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.61
Be found 3.20
Be chosen 3.59
Be bought 3.22
81

Sportfondsen Groep

https://www.sportfondsen.com

Arts, Sports & Entertainment Facility Management B2B
Instant Crush Index
3.41
Score band
leaking
Weakest block
Be found

Operator and service provider of sports, recreation, and welfare facilities in the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.39
Be found 3.05
Be chosen 3.47
Be bought 3.40
82

Vos Transport Group

https://vostransportgroup.com

Transport & Logistics Road Transport and Warehousing B2B
Instant Crush Index
3.33
Score band
leaking
Weakest block
Be found

A Dutch family-owned logistics company specializing in sustainable transport and warehousing solutions across Europe.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.15
Be found 3.11
Be chosen 3.47
Be bought 3.05
83

Bolder Group

https://www.boldergroup.com

Finance & Insurance Corporate Services B2B
Instant Crush Index
3.20
Score band
leaking
Weakest block
Be bought

Bolder Group is an independent global service provider offering governance, corporate, funds, and private wealth solutions to asset managers, corporations, and high-net-worth individuals.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 2.99
Be chosen 3.36
Be bought 2.95
84

PronkGroep

https://www.pronkgroep.nl

Construction & Real Estate Building Services B2B
Instant Crush Index
3.13
Score band
leaking
Weakest block
Be bought

PronkGroep is a Dutch company specializing in comprehensive indoor climate solutions, including installation and maintenance of air conditioning, heating, ventilation, and electrical systems.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.70
Be found 3.30
Be chosen 3.50
Be bought 3.54
85

Oceanwide Expeditions

https://www.oceanwide-expeditions.com

Hospitality Expedition Cruises B2C
Instant Crush Index
3.51
Score band
fragile
Weakest block
Be found

A Dutch company specializing in expedition-style voyages to Antarctica and the Arctic.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.65
Be found 3.49
Be chosen 3.65
Be bought 3.25
86

VP Textile

https://www.vptextile.nl

Manufacturing Workwear and Protective Clothing B2B
Instant Crush Index
3.51
Score band
fragile
Weakest block
Be bought

A Dutch company specializing in workwear and protective clothing, committed to sustainability and innovation.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.42
Be found 3.25
Be chosen 3.60
Be bought 3.20
87

QuantWare

https://www.quantware.eu

Manufacturing Quantum Computing Hardware B2B
Instant Crush Index
3.36
Score band
leaking
Weakest block
Be bought

QuantWare designs, fabricates, and integrates superconducting quantum processors to accelerate the advent of quantum computing.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.39
Be found 3.05
Be chosen 3.45
Be bought 3.40
88

Goedegebuur

https://www.goedegebuur.nl

Agriculture & Food Beef Processing B2B
Instant Crush Index
3.32
Score band
leaking
Weakest block
Be found

A Rotterdam-based family business specializing in high-quality beef from European dual-purpose cows.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.85
Be chosen 3.57
Be bought 3.85
89

MR MARVIS

https://www.mrmarvis.com

Retail & Trade Men's Clothing B2C
Instant Crush Index
3.80
Score band
fragile
Weakest block
Be chosen

Amsterdam-based brand specializing in high-quality men's shorts, trousers, and tops.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.57
Be chosen 3.72
Be bought 3.76
90

Novon

https://www.novon.nl

Professional & Business Services Cleaning Services B2B
Instant Crush Index
3.75
Score band
fragile
Weakest block
Be found

Novon is a Dutch cleaning company offering professional cleaning services with a personal touch.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.26
Be found 3.42
Be chosen 3.65
Be bought 3.50
91

Effektief Groep

https://www.effektief.nl

Professional & Business Services Cleaning Services B2B
Instant Crush Index
3.46
Score band
leaking
Weakest block
Be recognised

A leading Dutch facility services provider specializing in cleaning and related services.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.97
Be found 3.59
Be chosen 3.89
Be bought 3.76
92

Wajer Yachts

https://www.wajer.com

Manufacturing Luxury Yacht Manufacturing B2C
Instant Crush Index
3.80
Score band
fragile
Weakest block
Be found

Wajer Yachts is a Dutch shipbuilder specializing in luxury open day-boats up to 77 feet.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 2.99
Be chosen 3.36
Be bought 3.24
93

Quatt

https://www.quatt.io

Energy & Utilities Home Energy Solutions B2C
Instant Crush Index
3.20
Score band
leaking
Weakest block
Be found

Quatt is a Dutch company specializing in sustainable home energy solutions, including heat pumps and home batteries.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.54
Be found 3.32
Be chosen 3.57
Be bought 3.69
94

STAEDEAN

https://www.staedean.com

Technology & Telecom Enterprise Resource Planning (ERP) Software B2B
Instant Crush Index
3.53
Score band
fragile
Weakest block
Be found

Staedean provides embedded ERP solutions within the Microsoft Dynamics 365 ecosystem, specializing in equipment rental, life sciences, manufacturing, and data management.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.00
Be found 3.95
Be chosen 3.64
Be bought 3.90
95

elk®

https://www.elk.nl

Construction & Real Estate Property Renovation and Maintenance B2B
Instant Crush Index
3.87
Score band
fragile
Weakest block
Be chosen

elk is a Dutch company specializing in renovation and maintenance services for residential and commercial properties.

The market story runs ahead of the choices buyers see.

View breakdown

Instant Crush Index

Be recognised 3.90
Be found 3.54
Be chosen 3.72
Be bought 3.82
96

EW Facility Services

https://www.ew.nl

Professional & Business Services Cleaning Services B2B
Instant Crush Index
3.74
Score band
fragile
Weakest block
Be found

A Dutch facility services provider specializing in cleaning and hospitality services across various sectors.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.20
Be found 3.49
Be chosen 3.57
Be bought 3.25
97

Willemsen-de Koning Groep

https://www.wdkgroep.nl

Transport & Logistics Passenger Transport Services B2B
Instant Crush Index
3.38
Score band
leaking
Weakest block
Be recognised

A leading Dutch provider of passenger transport services, specializing in regional taxi, student, and care transportation.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.40
Be found 3.15
Be chosen 3.51
Be bought 3.30
98

Licent

https://www.licent.nl

Finance & Insurance Insurance and Financial Advisory B2B
Instant Crush Index
3.34
Score band
leaking
Weakest block
Be found

Licent is a Dutch financial services provider offering a range of solutions for individuals and businesses.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.15
Be found 3.04
Be chosen 3.40
Be bought 3.25
99

Axivate Horeca Group

https://www.axivatehoreca.nl

Hospitality Restaurant Management and Investment B2C
Instant Crush Index
3.21
Score band
leaking
Weakest block
Be found

Axivate Horeca Group is a Dutch company specializing in managing and investing in prominent hospitality venues across the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.20
Be found 3.85
Be chosen 4.05
Be bought 3.89
100

Tony's Chocolonely

https://www.tonyschocolonely.com

Agriculture & Food Ethical and Fair Trade Chocolate B2C
Instant Crush Index
4.00
Score band
fragile
Weakest block
Be found

Ethical chocolate brand committed to making 100% slave-free chocolate the norm.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.94
Be found 3.65
Be chosen 4.00
Be bought 3.89
101

YER

https://www.yer.nl

Professional & Business Services Recruitment Services B2B
Instant Crush Index
3.86
Score band
fragile
Weakest block
Be found

YER is an international recruitment agency specializing in connecting ambitious professionals with leading organizations.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.86
Be found 3.57
Be chosen 3.72
Be bought 3.51
102

Weaviate

https://www.weaviate.io

Technology & Telecom Vector search engine / Semantic search platform B2B
Instant Crush Index
3.67
Score band
fragile
Weakest block
Be bought

An open-source vector search engine platform for building scalable, AI-powered knowledge graphs and semantic search applications.

Weaviate's strong brand recognition is not fully supported by sufficient proof and trust signals.

View breakdown

Instant Crush Index

Be recognised 3.30
Be found 3.49
Be chosen 3.65
Be bought 3.45
103

Kiwa

https://www.kiwa.com

Professional & Business Services Testing, Inspection, and Certification (TIC) B2B
Instant Crush Index
3.47
Score band
leaking
Weakest block
Be recognised

Kiwa is a global leader in testing, inspection, and certification services, ensuring trust in products, services, and systems across various industries.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.51
Be found 3.32
Be chosen 3.65
Be bought 3.60
104

TenCate Grass

https://www.tencategrass.com

Arts, Sports & Entertainment Artificial Turf Manufacturing B2B
Instant Crush Index
3.52
Score band
fragile
Weakest block
Be found

Global leader in high-performance, sustainable artificial turf systems for sports and landscaping.

Sustainability-Driven Innovation

View breakdown

Instant Crush Index

Be recognised 3.50
Be found 3.49
Be chosen 3.59
Be bought 3.25
105

Perspectief Groep

https://www.perspectief.eu

Professional & Business Services Occupational Health and Safety Services B2B
Instant Crush Index
3.45
Score band
leaking
Weakest block
Be bought

Perspectief Groep is a Dutch HR management firm specializing in outplacement, sustainable employability, occupational health, and safety services.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.32
Be found 3.35
Be chosen 3.65
Be bought 3.35
106

Icecat

https://www.icecat.nl

Technology & Telecom Product Content Management B2B
Instant Crush Index
3.42
Score band
leaking
Weakest block
Be recognised

Icecat is a global leader in AI-driven product content syndication and commerce solutions.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.22
Be found 3.11
Be chosen 3.45
Be bought 3.19
107

Convoi Group

https://www.convoi.com

Manufacturing Industrial Relocations and Installations B2B
Instant Crush Index
3.24
Score band
leaking
Weakest block
Be found

Convoi Group specializes in industrial relocations, machinery installations, and integrated logistical solutions.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.34
Be found 3.17
Be chosen 3.34
Be bought 3.00
108

De Klok Logistics

https://www.dekloklogistics.nl

Transport & Logistics Freight Transportation and Warehousing B2B
Instant Crush Index
3.21
Score band
leaking
Weakest block
Be bought

De Klok Logistics is a Dutch logistics service provider specializing in transportation and warehousing solutions.

The proof exists; buyers still have to work to find it.

View breakdown

Reading rule: Scores use a 0–5 scale (two decimals). Five brackets: score runs light blue to IC blue; remainder runs IC pink to light pink.