Vopak
Overlap in logistics and environmental services
profiled
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Burando Atlantic Group
A maritime service provider specializing in sustainable shipping solutions across various sectors of the maritime industry.
Demand is created faster than the buying path can absorb.
Total score
74.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
8.6
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
9
mapped competitor set
Control block scores
Total
74.2
Fragile
Choose the Market
74.3
Build the Brand
77.3
Create Demand
68.7
Convert Demand
76.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
74.0
Win Choice
79.0
Create Demand
Control Channels
69.0
Build Memory
66.0
Balance Growth
71.0
Convert Demand
Control the Journey
78.0
Remove Friction
74.0
Guide Choice
77.0
Weakest signals
Leak badges
Demand Creation Leak
Channel Fragility
Competitor set
Royal Boskalis Westminster
Overlap in maritime services
referenced
Van Oord
Overlap in maritime services
profiled
Spliethoff Group
Overlap in shipping and logistics
profiled
Wagenborg
Overlap in shipping and logistics
profiled
KOTUG International
Overlap in tug and towage services
fully scored
Smit Lamnalco
Overlap in towage and marine services
profiled
Heerema Marine Contractors
Overlap in offshore services
profiled
Royal IHC
Overlap in maritime equipment and services
profiled
Profile summary
Transport & Logistics
Sustainable Shipping Solutions
Netherlands
B2B
service
Maritime companies seeking sustainable shipping solutions
Integrated maritime services focusing on sustainable shipping
Providing comprehensive maritime solutions to enhance operational efficiency and sustainability
Regulatory pressure to reduce emissions, Desire to improve sustainability credentials, Need for integrated maritime services
Service reliability, Cost-effectiveness, Environmental impact
Comprehensive suite of integrated maritime services, Strong focus on sustainability and innovation, Established reputation in the maritime industry