Vopak
Overlap in logistics and environmental services
profiled
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Company diagnostic Transport & Logistics
Burando Atlantic Group
Burando Atlantic Group shows strength in Build the Brand, but leaks control in Build Memory, especially around Open Space, Frequency, Always On.
Total score
74.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
8.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
74.2
Fragile
Choose the Market
74.3
Build the Brand
77.3
Create Demand
68.7
Convert Demand
76.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
74.0
Win Choice
79.0
Create Demand
Control Channels
69.0
Build Memory
66.0
Balance Growth
71.0
Convert Demand
Control the Journey
78.0
Remove Friction
74.0
Guide Choice
77.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
3.2.2 Frequency
Build Memory
Create Demand
60.0
3.2.5 Always On
Build Memory
Create Demand
60.0
1.1.4 Price Fit
Know the Market
Choose the Market
65.0
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
Leak badges
Demand Creation Leak
Frequency
60.0
Social Recall
65.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Channel Risk
65.0
Competitor set
Royal Boskalis Westminster
Overlap in maritime services
referenced
Van Oord
Overlap in maritime services
profiled
Spliethoff Group
Overlap in shipping and logistics
profiled
Wagenborg
Overlap in shipping and logistics
profiled
KOTUG International
Overlap in tug and towage services
fully scored
Smit Lamnalco
Overlap in towage and marine services
profiled
Heerema Marine Contractors
Overlap in offshore services
profiled
Royal IHC
Overlap in maritime equipment and services
profiled
Profile summary
Transport & Logistics
Sustainable Shipping Solutions
Netherlands
B2B
service
Maritime companies seeking sustainable shipping solutions
Integrated maritime services focusing on sustainable shipping
Providing comprehensive maritime solutions to enhance operational efficiency and sustainability
Regulatory pressure to reduce emissions, Desire to improve sustainability credentials, Need for integrated maritime services
Service reliability, Cost-effectiveness, Environmental impact
Comprehensive suite of integrated maritime services, Strong focus on sustainability and innovation, Established reputation in the maritime industry