ISS Facility Services
Global provider of facility services, including cleaning and maintenance.
profiled
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Effektief Groep
A leading Dutch facility services provider specializing in cleaning and related services.
A specialist brand with a generic public face.
Total score
69.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
7.7
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
69.2
Leaking
Choose the Market
73.0
Build the Brand
65.3
Create Demand
68.3
Convert Demand
70.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
68.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
65.0
Convert Demand
Control the Journey
70.0
Remove Friction
70.0
Guide Choice
70.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
Facilicom
Facility service provider
referenced
CSU Cleaning Services
Traditional facility service provider
profiled
Gom
Traditional facility service provider
profiled
Hago
Facility service provider
referenced
Asito
Traditional facility service provider
profiled
Vebego
Facility service provider
profiled
Smit & Zoon
Specializes in industrial cleaning and maintenance services.
referenced
Van Gansewinkel
Provides waste management and facility services.
referenced
Rentokil Initial
Offers cleaning and hygiene services with a focus on health and safety
profiled
Profile summary
Professional & Business Services
Cleaning Services
Netherlands
B2B
service
Facility managers, property managers, and business owners.
Comprehensive facility services, including general cleaning maintenance, specialized cleaning, window washing, floor maintenance, and hospitality services.
Ensuring clean and well-maintained facilities for various sectors.
Need for professional cleaning services, Desire to outsource facility management, Requirement for specialized cleaning solutions
Service quality and reliability, Cost-effectiveness, Range of services offered
Extensive experience in the Dutch market, Comprehensive range of facility services, Strong focus on customer satisfaction