Optisport
Competes in managing sports and recreation facilities
referenced
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Sportfondsen Groep
Operator and service provider of sports, recreation, and welfare facilities in the Netherlands.
Demand is created faster than the buying path can absorb.
Total score
68.1
Brand Control Score
Score band
Leaking
overall control level
Control gap
8.3
strongest minus weakest block
Weakest area
Control Channels
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
9
mapped competitor set
Control block scores
Total
68.1
Leaking
Choose the Market
71.7
Build the Brand
72.3
Create Demand
64.0
Convert Demand
64.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
66.0
Make Choices
74.0
Build the Brand
Be Recognised
68.0
Own Meaning
77.0
Win Choice
72.0
Create Demand
Control Channels
61.0
Build Memory
65.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
64.0
Guide Choice
62.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
LACO
Provides sports and recreation services
referenced
Fit For Free
Offers fitness and recreation facilities
referenced
Anytime Fitness
Provides fitness services
referenced
Basic-Fit
Offers fitness facilities
referenced
Fitland
Provides fitness and wellness services
referenced
SportCity
Offers fitness and sports services
referenced
HealthCity
Provides fitness and wellness facilities
referenced
David Lloyd Clubs
Offers fitness and leisure services
referenced
Profile summary
Arts, Sports & Entertainment
Facility Management
Netherlands
B2B
service
Municipalities, social organizations, and other partners in the sports and recreation sector
Management and operation of sports, recreation, and welfare facilities
Providing municipalities and social organizations with managed sports and recreation facilities
Desire to improve public health and well-being, Need for cost-effective facility management, Aim to enhance community services
Proven track record in facility management, Range and quality of support services offered, Alignment with community and organizational goals
Over 100 years of experience in the sector, Comprehensive suite of support services, Strong partnerships with municipalities and social organizations