Optisport
Competes in managing sports and recreation facilities
referenced
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Company diagnostic Arts, Sports & Entertainment
Sportfondsen Groep
Sportfondsen Groep shows strength in Build the Brand, but leaks control in Control Channels, especially around Search Clues, Channel Mix, Always On.
Total score
68.1
Brand Control Score
Score band
Leaking
overall control level
Control gap
8.3
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
68.1
Leaking
Choose the Market
71.7
Build the Brand
72.3
Create Demand
64.0
Convert Demand
64.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
66.0
Make Choices
74.0
Build the Brand
Be Recognised
68.0
Own Meaning
77.0
Win Choice
72.0
Create Demand
Control Channels
61.0
Build Memory
65.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
64.0
Guide Choice
62.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
55.0
3.1.3 Channel Mix
Control Channels
Create Demand
55.0
3.2.5 Always On
Build Memory
Create Demand
55.0
1.2.1 Competitors
Read Demand
Choose the Market
60.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
65.0
No-Logo Test
60.0
Proof Gap
Trust Proof
60.0
Seen Difference
65.0
Demand Creation Leak
Content Fit
65.0
Social Recall
60.0
Always On
55.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
55.0
Budget Fit
60.0
Channel Risk
65.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Page Flow
60.0
Test Loop
65.0
Choice Confusion
Bias Check
60.0
Easy Choice
65.0
Trust Proof
60.0
Value Anchors
65.0
Fair Nudges
60.0
Journey Blind Spot
Ownership
65.0
Hidden Journey
60.0
After Purchase
65.0
Competitor set
LACO
Provides sports and recreation services
referenced
Fit For Free
Offers fitness and recreation facilities
referenced
Anytime Fitness
Provides fitness services
referenced
Basic-Fit
Offers fitness facilities
referenced
Fitland
Provides fitness and wellness services
referenced
SportCity
Offers fitness and sports services
referenced
HealthCity
Provides fitness and wellness facilities
referenced
David Lloyd Clubs
Offers fitness and leisure services
referenced
Profile summary
Arts, Sports & Entertainment
Facility Management
Netherlands
B2B
service
Municipalities, social organizations, and other partners in the sports and recreation sector
Management and operation of sports, recreation, and welfare facilities
Providing municipalities and social organizations with managed sports and recreation facilities
Desire to improve public health and well-being, Need for cost-effective facility management, Aim to enhance community services
Proven track record in facility management, Range and quality of support services offered, Alignment with community and organizational goals
Over 100 years of experience in the sector, Comprehensive suite of support services, Strong partnerships with municipalities and social organizations