The instant crush index Marketing Control Graph

Marketing looks healthy until you see the leaks.

252 companies scored across 60 brand signals. Most companies do not lack activity. They lack control.

Fully scored 252 companies in the index
Average score 70.5 Brand Control Score
Below 80 98.0% fragile, leaking or critical
Weakest block Create Demand most common market leak
Top leak badge Channel Fragility across scored companies
Referenced competitors 1604 not fully scored yet

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All 252 companies

Instant Crush Index

Be recognised 2.89
Be found 2.76
Be chosen 3.34
Be bought 2.86
37

Hommerson

https://www.hommerson.nl

Professional & Business Services Facility Management B2B
Instant Crush Index
2.96
Score band
critical
Weakest block
Be found

Hommerson is a Dutch family-owned cleaning company offering comprehensive cleaning services for various sectors.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.69
Be found 3.35
Be chosen 3.92
Be bought 3.70
38

Eetgemak Groep

https://www.eetgemak.nl

Agriculture & Food Meal Delivery Services B2B
Instant Crush Index
3.66
Score band
fragile
Weakest block
Be found

Eetgemak Groep specializes in preparing and delivering fresh, tailor-made meals for various sectors, including healthcare, childcare, and hospitality.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 2.68
Be found 2.33
Be chosen 2.89
Be bought 2.69
39

Intwo

https://www.intwo.com

Technology & Telecom Cloud Technology Services B2B
Instant Crush Index
2.64
Score band
critical
Weakest block
Be found

Intwo is a global cloud technology company specializing in Microsoft solutions to drive digital transformation.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.36
Be found 3.09
Be chosen 3.64
Be bought 3.64
40

Wolters

https://www.woltersbv.nl

Construction & Real Estate Property Maintenance and Renovation B2B
Instant Crush Index
3.43
Score band
leaking
Weakest block
Be found

Wolters is a Dutch family-owned company specializing in comprehensive property maintenance, renovation, and restoration services.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.35
Be found 3.09
Be chosen 3.45
Be bought 2.90
41

KOTUG International

https://www.kotug.com

Transport & Logistics Towage Services B2B
Instant Crush Index
3.20
Score band
leaking
Weakest block
Be bought

KOTUG International is a leading family-owned maritime company specializing in towage and maritime services worldwide.

Limited Digital Presence and Engagement

View breakdown

Instant Crush Index

Be recognised 3.07
Be found 3.09
Be chosen 3.55
Be bought 3.00
42

The Sharing Group

https://www.thesharinggroup.nl

Other Services Online Services, Energy Solutions, Shared Mobility Both
Instant Crush Index
3.18
Score band
leaking
Weakest block
Be bought

A Dutch company operating in technology, energy, and mobility sectors, focusing on shared services to enhance social impact and reduce environmental footprint.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 2.90
Be found 2.95
Be chosen 3.34
Be bought 3.45
43

Marine People

https://marinepeople.nl

Transport & Logistics Heavy Lifting and Salvage Operations B2B
Instant Crush Index
3.16
Score band
leaking
Weakest block
Be recognised

Marine People is Europe's most comprehensive maritime service provider, offering heavy lifting, floating sheerlegs, specialized transport, salvage operations, and emergency response services.

Limited Public Presence and Recognition

View breakdown

Instant Crush Index

Be recognised 3.01
Be found 2.90
Be chosen 3.45
Be bought 3.07
44

SDB Groep

https://www.sdbgroep.nl

Technology & Telecom Health Information Technology B2B
Instant Crush Index
3.11
Score band
leaking
Weakest block
Be found

SDB Groep develops innovative and user-friendly software solutions for the healthcare and childcare sectors in the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.65
Be found 3.11
Be chosen 3.49
Be bought 3.42
45

GAEV Dental

https://www.gaevdental.nl

Healthcare & Social Care Dental Services B2C
Instant Crush Index
3.42
Score band
leaking
Weakest block
Be found

GAEV Dental is a Dutch dental service organization offering comprehensive dental care through a network of practices.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.11
Be found 2.97
Be chosen 3.34
Be bought 3.50
46

Innatera

https://www.innatera.com

Manufacturing Neuromorphic Processors B2B
Instant Crush Index
3.23
Score band
leaking
Weakest block
Be found

Innatera develops ultra-low-power neuromorphic processors that enable real-time, on-device intelligence for sensor applications.

Neuromorphic Processor Innovator with Limited Brand Recognition

View breakdown

Instant Crush Index

Be recognised 3.17
Be found 3.04
Be chosen 3.45
Be bought 2.92
47

Jarola Group

https://jarolagroup.com

Retail & Trade Technical Products B2B
Instant Crush Index
3.14
Score band
leaking
Weakest block
Be bought

An independent Dutch family company specializing in technical products and services.

Limited Digital Presence and Customer Feedback

View breakdown

Instant Crush Index

Be recognised 2.86
Be found 3.01
Be chosen 3.40
Be bought 3.04
48

vidaXL

https://www.vidaxl.com

Retail & Trade Online Retail B2C
Instant Crush Index
3.08
Score band
leaking
Weakest block
Be recognised

vidaXL is a global online retailer offering a wide range of affordable home and garden products.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 2.92
Be found 3.32
Be chosen 3.44
Be bought 3.20
49

Roompot Group

https://www.roompot.nl

Hospitality Holiday Parks and Campsites B2C
Instant Crush Index
3.22
Score band
leaking
Weakest block
Be recognised

Roompot Group is a leading provider of holiday parks and campsites across Europe.

Roompot Group's strong market presence is undermined by inconsistent brand recognition and customer experience.

View breakdown

Instant Crush Index

Be recognised 3.95
Be found 3.50
Be chosen 3.97
Be bought 3.45
50

ThreatFabric

https://www.threatfabric.com

Technology & Telecom Fraud Prevention B2B
Instant Crush Index
3.72
Score band
fragile
Weakest block
Be bought

ThreatFabric provides AI-powered fraud prevention solutions to safeguard online banking channels.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.80
Be found 3.39
Be chosen 3.67
Be bought 3.29
51

Keesing Media Group

https://www.keesing.com

Media & Content Puzzle Publishing Both
Instant Crush Index
3.54
Score band
fragile
Weakest block
Be bought

Global leader in puzzle publishing, offering a wide range of print and digital brainteasers.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.50
Be found 3.30
Be chosen 3.50
Be bought 2.99
52

Van Haaster

https://www.vanhaaster.nl

Media & Content Creative Communication Agency B2B
Instant Crush Index
3.32
Score band
leaking
Weakest block
Be bought

Van Haaster is a Dutch creative communication agency specializing in branding, web design, and marketing services.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.11
Be found 2.89
Be chosen 3.40
Be bought 3.14
53

VHZ Groep

https://www.vhzgroep.nl

Construction & Real Estate Window and Door Manufacturing B2B
Instant Crush Index
3.14
Score band
leaking
Weakest block
Be found

VHZ Groep is a Dutch market leader specializing in sustainable uPVC window and door solutions for both new construction and renovation projects.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.35
Be found 2.92
Be chosen 3.43
Be bought 2.99
54

Fastned

https://www.fastned.nl

Energy & Utilities Fast Charging Stations B2C
Instant Crush Index
3.17
Score band
leaking
Weakest block
Be found

Fastned operates a growing network of fast charging stations for electric vehicles across Europe.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 4.00
Be found 3.50
Be chosen 3.67
Be bought 3.75
55

Heesen Yachts

https://www.heesenyachts.com

Manufacturing Superyacht manufacturing B2B
Instant Crush Index
3.73
Score band
fragile
Weakest block
Be found

Heesen Yachts is a Dutch shipyard specializing in the design and construction of custom and semi-custom superyachts.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.85
Be found 3.35
Be chosen 3.72
Be bought 3.59
56

VHB Groep

https://www.vhbgroep.nl

Natural Resources Metal Recovery B2B
Instant Crush Index
3.63
Score band
fragile
Weakest block
Be found

VHB Groep specializes in the recovery of ferrous and non-ferrous metals, offering comprehensive solutions in the European Union and the UK.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.05
Be found 3.09
Be chosen 3.55
Be bought 3.22
57

N+P Group

https://www.npgroup.com

Natural Resources Waste Management and Recycling B2B
Instant Crush Index
3.23
Score band
leaking
Weakest block
Be recognised

N+P Group specializes in repurposing waste into sustainable resources, focusing on alternative fuels and raw materials.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 2.99
Be found 3.01
Be chosen 3.49
Be bought 3.10
58

Hoogweg Paprikakwekerijen

https://www.hoogweg.nl

Agriculture & Food Horticulture B2B
Instant Crush Index
3.15
Score band
leaking
Weakest block
Be recognised

Sustainable bell pepper cultivation and processing in the Netherlands.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.44
Be found 3.11
Be chosen 3.60
Be bought 3.19
59

LC Packaging

https://www.lcpackaging.com

Manufacturing Flexible transport packaging B2B
Instant Crush Index
3.34
Score band
leaking
Weakest block
Be found

LC Packaging is a family-owned company specializing in high-quality flexible packaging solutions for bulk goods.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.04
Be found 2.92
Be chosen 3.40
Be bought 3.04
60

Samenwerkende Kinderopvang

https://www.samenwerkendekinderopvang.nl

Healthcare & Social Care Daycare and After-School Care B2C
Instant Crush Index
3.09
Score band
leaking
Weakest block
Be found

A Dutch organization providing diverse childcare services across the Netherlands.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.90
Be found 3.49
Be chosen 3.80
Be bought 3.44
61

MAGNA TYRES GROUP

https://www.magnatyres.com

Manufacturing Tyre Manufacturing B2B
Instant Crush Index
3.66
Score band
fragile
Weakest block
Be bought

A Dutch manufacturer specializing in off-the-road (OTR) and industrial tyres for various heavy-duty applications.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.64
Be found 3.39
Be chosen 3.85
Be bought 3.65
62

Censo

https://www.censo.nl

Energy & Utilities Energy Management B2B
Instant Crush Index
3.63
Score band
fragile
Weakest block
Be found

Censo provides comprehensive energy solutions to businesses in the Netherlands, focusing on sustainability and efficiency.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.82
Be found 3.36
Be chosen 3.70
Be bought 3.59
63

Ampco Flashlight

https://www.ampco-flashlight.nl

Arts, Sports & Entertainment Audio-Visual Equipment Rental and Sales B2B
Instant Crush Index
3.61
Score band
fragile
Weakest block
Be found

Ampco Flashlight specializes in the rental and sales of professional audio, lighting, rigging, and video equipment.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.44
Be found 3.09
Be chosen 3.36
Be bought 2.99
64

KOOLEN INDUSTRIES

https://www.koolenindustries.com

Energy & Utilities Clean Energy Solutions B2B
Instant Crush Index
3.22
Score band
leaking
Weakest block
Be bought

Koolen Industries is a Dutch company focused on accelerating the transition to clean, renewable energy through investments and full-service solutions.

Financial Challenges Amidst Ambitious Clean Energy Goals

View breakdown

Instant Crush Index

Be recognised 3.25
Be found 2.94
Be chosen 3.39
Be bought 3.04
65

Therminon Systems

https://www.therminon.com

Energy & Utilities Underfloor Heating Systems B2C
Instant Crush Index
3.15
Score band
leaking
Weakest block
Be found

Therminon Systems specializes in innovative and sustainable underfloor heating and cooling systems.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.47
Be found 3.50
Be chosen 3.90
Be bought 3.75
66

BridgeFund

https://www.bridgefund.nl

Finance & Insurance Business Financing B2B
Instant Crush Index
3.66
Score band
fragile
Weakest block
Be recognised

BridgeFund is a Dutch online platform connecting entrepreneurs with investors for business financing without bank intermediaries.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 3.75
Be found 3.32
Be chosen 3.65
Be bought 3.39
67

De Beer B.V.

https://www.debeer.nl

Manufacturing Plumbing and Heating Components B2B
Instant Crush Index
3.53
Score band
fragile
Weakest block
Be found

De Beer B.V. is a Dutch company specializing in the production and supply of plumbing and heating components.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.59
Be found 3.20
Be chosen 3.64
Be bought 3.25
68

Mysolution Group

https://www.mysolution.com

Technology & Telecom Recruitment Software B2B
Instant Crush Index
3.42
Score band
leaking
Weakest block
Be found

Mysolution Group provides a Total Talent Management platform tailored for the staffing and recruitment industry.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 3.26
Be found 3.17
Be chosen 3.60
Be bought 3.40
69

Itec Printgroup

https://www.itec.nl

Technology & Telecom Document Management Services B2B
Instant Crush Index
3.36
Score band
leaking
Weakest block
Be found

Itec Printgroup specializes in managing document workflows through tailored print solutions and services.

Demand is created faster than the buying path can absorb.

View breakdown

Instant Crush Index

Be recognised 2.97
Be found 3.07
Be chosen 3.40
Be bought 3.22
70

Scelta Mushrooms Group

https://www.scelta.com

Agriculture & Food Mushroom Processing B2B
Instant Crush Index
3.16
Score band
leaking
Weakest block
Be recognised

Scelta Mushrooms Group is a Netherlands-based company specializing in processing mushrooms into a variety of products for the global food industry.

A specialist brand with a generic public face.

View breakdown

Instant Crush Index

Be recognised 4.06
Be found 3.94
Be chosen 4.04
Be bought 3.64
71

SkyNRG

https://www.skynrg.com

Transport & Logistics Sustainable Aviation Fuel B2B
Instant Crush Index
3.92
Score band
fragile
Weakest block
Be bought

SkyNRG is a Dutch company specializing in sustainable aviation fuel (SAF) production and supply.

The proof exists; buyers still have to work to find it.

View breakdown

Instant Crush Index

Be recognised 3.92
Be found 3.72
Be chosen 3.49
Be bought 3.89
72

TMC

https://www.tmc-employeneurship.com

Professional & Business Services Technology Consulting B2B
Instant Crush Index
3.75
Score band
fragile
Weakest block
Be chosen

TMC is a global high-tech consultancy company specializing in technology, engineering, and digital services, fostering an entrepreneurial culture among its professionals.

TMC's employeneurship model is a key differentiator in the market.

View breakdown

Reading rule: Scores use a 0–5 scale (two decimals). Five brackets: score runs light blue to IC blue; remainder runs IC pink to light pink.