Feadship
Competes in the high-end custom superyacht market
referenced
Back to index
Heesen Yachts
Heesen Yachts is a Dutch shipyard specializing in the design and construction of custom and semi-custom superyachts.
Demand is created faster than the buying path can absorb.
Total score
74.6
Brand Control Score
Score band
Fragile
overall control level
Control gap
10.0
strongest minus weakest block
Weakest area
Read Demand
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
9
mapped competitor set
Control block scores
Total
74.6
Fragile
Choose the Market
73.3
Build the Brand
80.0
Create Demand
70.0
Convert Demand
75.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
67.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
82.0
Win Choice
79.0
Create Demand
Control Channels
68.0
Build Memory
71.0
Balance Growth
71.0
Convert Demand
Control the Journey
76.0
Remove Friction
74.0
Guide Choice
75.0
Weakest signals
Leak badges
Demand Creation Leak
Channel Fragility
Competitor set
Oceanco
Offers luxury yacht building services
referenced
Benetti
Renowned for custom superyacht construction
referenced
Lürssen
Specializes in large custom yachts
referenced
Sanlorenzo
Builds luxury yachts with a focus on customization
referenced
Amels
Known for luxury yacht construction
referenced
Tankoa Yachts
Offers custom superyacht building
referenced
Nobiskrug
Specializes in custom superyachts
referenced
Royal Huisman
Builds custom sailing yachts
referenced
Profile summary
Manufacturing
Superyacht manufacturing
Netherlands
B2B
service
High-net-worth individuals, yacht owners
Custom and semi-custom superyachts
Luxury private yacht ownership
Desire for a unique luxury experience, Interest in advanced yacht technology, Need for a reliable and reputable yacht builder
Quality of materials and craftsmanship, Reputation and experience of the shipyard, Customization options and design flexibility
Fully integrated in-house construction process, Expertise in both aluminum and steel yacht building, Strong focus on innovation and sustainability