Toyo Tires
Competes in the off-the-road tyre market
referenced
Back to index
MAGNA TYRES GROUP
A Dutch manufacturer specializing in off-the-road (OTR) and industrial tyres for various heavy-duty applications.
The proof exists; buyers still have to work to find it.
Total score
73.1
Brand Control Score
Score band
Fragile
overall control level
Control gap
9.3
strongest minus weakest block
Weakest area
Control Channels
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
73.1
Fragile
Choose the Market
76.0
Build the Brand
78.0
Create Demand
69.7
Convert Demand
68.7
Control areas
Choose the Market
Know the Market
80.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
75.0
Own Meaning
77.0
Win Choice
82.0
Create Demand
Control Channels
68.0
Build Memory
70.0
Balance Growth
71.0
Convert Demand
Control the Journey
70.0
Remove Friction
68.0
Guide Choice
68.0
Weakest signals
Leak badges
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
Bridgestone
Offers a wide range of tyres for heavy-duty machinery
referenced
Michelin
Provides tyres for various industrial applications
referenced
Goodyear
Supplies tyres for mining and construction equipment
referenced
BKT Tires
Manufactures tyres for off-highway vehicles
referenced
Trelleborg
Offers tyres for agricultural and industrial machinery
referenced
MRF Tyres
Produces tyres for off-road applications
referenced
Continental
Provides tyres for construction and mining equipment
referenced
Pirelli
Manufactures tyres for heavy-duty vehicles
referenced
Yokohama
Offers tyres for industrial and off-road vehicles
referenced
Profile summary
Manufacturing
Tyre Manufacturing
Netherlands
B2B
Hybrid
Procurement departments in mining, construction, and agricultural companies
Off-the-road (OTR) and industrial tyres
Providing durable tyres for mining, construction, port handling, and agricultural machinery
Need for reliable machinery performance, Desire to reduce maintenance expenses, Requirement for durable equipment components
Tyre durability and performance, Cost-effectiveness, Availability and delivery times
High-quality tyres comparable to Tier 1 brands at better prices, Extensive global presence with local support, Ability to customize solutions for specific industry needs