IKEA
Furniture and home goods retailer
referenced
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vidaXL
vidaXL is a global online retailer offering a wide range of affordable home and garden products.
A specialist brand with a generic public face.
Total score
61.6
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.7
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
61.6
Leaking
Choose the Market
68.0
Build the Brand
57.3
Create Demand
60.3
Convert Demand
60.7
Control areas
Choose the Market
Know the Market
74.0
Read Demand
64.0
Make Choices
66.0
Build the Brand
Be Recognised
52.0
Own Meaning
58.0
Win Choice
62.0
Create Demand
Control Channels
64.0
Build Memory
55.0
Balance Growth
62.0
Convert Demand
Control the Journey
60.0
Remove Friction
62.0
Guide Choice
60.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Amazon Fresh
Grocery delivery service by Amazon
referenced
Walmart
Offers a wide range of non-food items at low prices
profiled
Wayfair
Specializes in home goods and furniture
referenced
Home Depot
Provides home improvement and garden products
referenced
Lowe's
Offers home improvement and garden supplies
referenced
Target
Provides a variety of non-food products at competitive prices
profiled
Overstock
Offers discounted home and garden items
referenced
Argos
Provides a variety of home and garden products
referenced
Bunnings Warehouse
Offers home and garden supplies
referenced
Profile summary
Retail & Trade
Online Retail
Netherlands
B2C
marketplace
Individual consumers
Home and garden products
Furnishing and equipping homes and gardens
Need for home or garden products, Desire for affordable options, Convenience of online shopping
Price, Product quality, Delivery options
Extensive product range, Competitive pricing, International shipping