Multraship
Provides towage and salvage services in Europe.
referenced
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KOTUG International
KOTUG International is a leading family-owned maritime company specializing in towage and maritime services worldwide.
Limited Digital Presence and Engagement
Total score
63.9
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.0
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
63.9
Leaking
Choose the Market
69.0
Build the Brand
67.0
Create Demand
61.7
Convert Demand
58.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
63.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
76.0
Create Demand
Control Channels
62.0
Build Memory
52.0
Balance Growth
71.0
Convert Demand
Control the Journey
58.0
Remove Friction
57.0
Guide Choice
59.0
Weakest signals
Leak badges
Recognition Leak
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
Smit Lamnalco
Overlap in towage and marine services
profiled
Royal Boskalis Westminster
Overlap in maritime services
referenced
Kiran Holding
Offers towage and marine services in the Mediterranean region.
referenced
Signet Maritime
Provides marine transportation and logistics services.
referenced
Coastal Workboats
Specializes in building and operating workboats.
referenced
Fleetway
Offers engineering and logistics support in the defense and offshore sectors.
referenced
Seaways International
Provides offshore support vessels and marine services.
referenced
BOA Offshore
Specializes in offshore support services and towage.
referenced
Shandong Marine Group
Engages in modern shipping and marine environmental protection.
referenced
Profile summary
Transport & Logistics
Towage Services
Netherlands
B2B
service
Port and terminal operators
Towage and maritime services
Assisting ports and terminals with safe and efficient maritime operations
Expansion of port facilities, Introduction of new maritime regulations, Need for specialized maritime expertise
Service reliability, Technological innovation, Cost-effectiveness
Family-owned heritage with over a century of experience, Comprehensive service portfolio from design to operation, Global presence with a focus on innovation and sustainability