Multraship
Provides towage and salvage services in Europe.
referenced
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Company diagnostic Transport & Logistics
KOTUG International
KOTUG International shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Search Clues, Touchpoint Use.
Total score
63.9
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.0
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
63.9
Leaking
Choose the Market
69.0
Build the Brand
67.0
Create Demand
61.7
Convert Demand
58.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
63.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
76.0
Create Demand
Control Channels
62.0
Build Memory
52.0
Balance Growth
71.0
Convert Demand
Control the Journey
58.0
Remove Friction
57.0
Guide Choice
59.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
45.0
1.2.3 Search Clues
Read Demand
Choose the Market
50.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0
3.2.5 Always On
Build Memory
Create Demand
50.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
65.0
No-Logo Test
55.0
Consistency
60.0
Touchpoint Use
50.0
Demand Creation Leak
Reach
50.0
Frequency
55.0
Content Fit
60.0
Social Recall
45.0
Always On
50.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
55.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
55.0
Clear CTA
60.0
Page Flow
55.0
Buying Ease
60.0
Test Loop
55.0
Choice Confusion
Bias Check
60.0
Easy Choice
65.0
Trust Proof
55.0
Value Anchors
60.0
Fair Nudges
55.0
Journey Blind Spot
Journey Stages
60.0
Key Moments
65.0
Ownership
55.0
Hidden Journey
50.0
After Purchase
60.0
Competitor set
Smit Lamnalco
Overlap in towage and marine services
profiled
Royal Boskalis Westminster
Overlap in maritime services
referenced
Kiran Holding
Offers towage and marine services in the Mediterranean region.
referenced
Signet Maritime
Provides marine transportation and logistics services.
referenced
Coastal Workboats
Specializes in building and operating workboats.
referenced
Fleetway
Offers engineering and logistics support in the defense and offshore sectors.
referenced
Seaways International
Provides offshore support vessels and marine services.
referenced
BOA Offshore
Specializes in offshore support services and towage.
referenced
Shandong Marine Group
Engages in modern shipping and marine environmental protection.
referenced
Profile summary
Transport & Logistics
Towage Services
Netherlands
B2B
service
Port and terminal operators
Towage and maritime services
Assisting ports and terminals with safe and efficient maritime operations
Expansion of port facilities, Introduction of new maritime regulations, Need for specialized maritime expertise
Service reliability, Technological innovation, Cost-effectiveness
Family-owned heritage with over a century of experience, Comprehensive service portfolio from design to operation, Global presence with a focus on innovation and sustainability