Landal GreenParks
Similar offerings in holiday parks and campsites
referenced
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Roompot Group
Roompot Group is a leading provider of holiday parks and campsites across Europe.
Roompot Group's strong market presence is undermined by inconsistent brand recognition and customer experience.
Total score
64.3
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.4
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
5
mapped competitor set
Control block scores
Total
64.3
Leaking
Choose the Market
68.7
Build the Brand
58.3
Create Demand
66.3
Convert Demand
64.0
Control areas
Choose the Market
Know the Market
71.0
Read Demand
66.0
Make Choices
69.0
Build the Brand
Be Recognised
52.0
Own Meaning
59.0
Win Choice
64.0
Create Demand
Control Channels
65.0
Build Memory
68.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
62.0
Guide Choice
63.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Center Parcs
Offers holiday parks with a focus on family activities
referenced
EuroParcs
Provides holiday parks and resorts across Europe
referenced
Molecaten
Operates holiday parks and campsites in scenic locations
referenced
TopParken
Provides holiday parks with diverse lodging options
fully scored
Profile summary
Hospitality
Holiday Parks and Campsites
Netherlands
B2C
service
Individual travelers, families, groups
Holiday parks and campsites
Leisure and vacation accommodations
Seasonal promotions, Positive reviews and testimonials, Recommendations from travel agencies
Price, Location, Range of facilities and activities
Extensive network of parks across Europe, Long-standing reputation since 1965, Commitment to quality and customer service