Ionity
Operates a high-power charging network across Europe
profiled
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Fastned
Fastned operates a growing network of fast charging stations for electric vehicles across Europe.
Demand is created faster than the buying path can absorb.
Total score
63.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.2
strongest minus weakest block
Weakest area
Remove Friction
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
63.4
Leaking
Choose the Market
68.5
Build the Brand
66.9
Create Demand
58.3
Convert Demand
59.8
Control areas
Choose the Market
Know the Market
70.6
Read Demand
66.4
Make Choices
68.4
Build the Brand
Be Recognised
67.0
Own Meaning
67.4
Win Choice
66.4
Create Demand
Control Channels
57.2
Build Memory
57.6
Balance Growth
60.2
Convert Demand
Control the Journey
61.6
Remove Friction
57.0
Guide Choice
60.8
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Wenea
Provides fast charging stations for electric vehicles
referenced
Pod Point
Offers EV charging infrastructure and services
profiled
ChargePoint
Operates a global network of EV charging stations
profiled
ubitricity
Focuses on integrating charging points into street infrastructure
referenced
EVBox
Competes in providing EV charging solutions across Europe
profiled
Tesla Supercharger
Tesla's proprietary EV charging network
profiled
Allego
Offers public charging stations across Europe
fully scored
Blink Charging
Provides charging equipment and services
referenced
EVgo
Operates a network of fast charging stations
referenced
Profile summary
Energy & Utilities
Fast Charging Stations
Netherlands
B2C
service
Individual electric vehicle owners
Fast charging stations for electric vehicles
Enabling rapid charging for electric vehicle drivers
Need for fast charging during long trips, Desire for convenient charging options, Commitment to environmental sustainability
Charging speed, Station availability, Energy source sustainability
Nature-inspired station design enhancing user experience, Independent operation without affiliations to major oil or energy companies, B Corp certification reflecting commitment to social and environmental performance