Ionity
Operates a high-power charging network across Europe
profiled
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Company diagnostic Energy & Utilities
Fastned
Fastned shows strength in Choose the Market, but leaks control in Remove Friction, especially around Channel Risk, Test Loop, Brand Spend.
Total score
63.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.2
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
63.4
Leaking
Choose the Market
68.5
Build the Brand
66.9
Create Demand
58.3
Convert Demand
59.8
Control areas
Choose the Market
Know the Market
70.6
Read Demand
66.4
Make Choices
68.4
Build the Brand
Be Recognised
67.0
Own Meaning
67.4
Win Choice
66.4
Create Demand
Control Channels
57.2
Build Memory
57.6
Balance Growth
60.2
Convert Demand
Control the Journey
61.6
Remove Friction
57.0
Guide Choice
60.8
Weakest signals
Signal
Area
Block
Score
3.1.5 Channel Risk
Control Channels
Create Demand
50.0
4.2.5 Test Loop
Remove Friction
Convert Demand
50.0
3.3.2 Brand Spend
Balance Growth
Create Demand
52.0
3.2.4 Social Recall
Build Memory
Create Demand
54.0
1.2.3 Search Clues
Read Demand
Choose the Market
55.0
Leak badges
Recognition Leak
Brand Words
64.0
No-Logo Test
58.0
Touchpoint Use
67.0
Proof Gap
Value Reason
67.0
Seen Difference
59.0
Demand Creation Leak
Reach
62.0
Frequency
57.0
Content Fit
59.0
Social Recall
54.0
Always On
56.0
Channel Fragility
Channel Role
60.0
Audience Fit
63.0
Channel Mix
55.0
Budget Fit
58.0
Channel Risk
50.0
Conversion Friction
Drop-Offs
56.0
Clear CTA
61.0
Page Flow
63.0
Buying Ease
55.0
Test Loop
50.0
Choice Confusion
Bias Check
58.0
Easy Choice
57.0
Value Anchors
59.0
Fair Nudges
60.0
Strategic Blur
Trade-Offs
62.0
Growth Logic
66.0
Resource Focus
69.0
Journey Blind Spot
Journey Stages
65.0
Key Moments
60.0
Ownership
63.0
Hidden Journey
58.0
After Purchase
62.0
Competitor set
Wenea
Provides fast charging stations for electric vehicles
referenced
Pod Point
Offers EV charging infrastructure and services
profiled
ChargePoint
Operates a global network of EV charging stations
profiled
ubitricity
Focuses on integrating charging points into street infrastructure
referenced
EVBox
Competes in providing EV charging solutions across Europe
profiled
Tesla Supercharger
Tesla's proprietary EV charging network
profiled
Allego
Offers public charging stations across Europe
fully scored
Blink Charging
Provides charging equipment and services
referenced
EVgo
Operates a network of fast charging stations
referenced
Profile summary
Energy & Utilities
Fast Charging Stations
Netherlands
B2C
service
Individual electric vehicle owners
Fast charging stations for electric vehicles
Enabling rapid charging for electric vehicle drivers
Need for fast charging during long trips, Desire for convenient charging options, Commitment to environmental sustainability
Charging speed, Station availability, Energy source sustainability
Nature-inspired station design enhancing user experience, Independent operation without affiliations to major oil or energy companies, B Corp certification reflecting commitment to social and environmental performance