Back to index

Keesing Media Group

Global leader in puzzle publishing, offering a wide range of print and digital brainteasers.

Media & Content Puzzle Publishing Both Netherlands

The proof exists; buyers still have to work to find it.

Total score 70.7 Brand Control Score
Score band Fragile overall control level
Control gap 10.3 strongest minus weakest block
Weakest area Guide Choice lowest control area
Weakest block Convert Demand lowest block score
Competitors 10 mapped competitor set

Control block scores

Control areas

Choose the Market

Know the Market 75.0
Read Demand 67.0
Make Choices 78.0

Build the Brand

Be Recognised 78.0
Own Meaning 74.0
Win Choice 76.0

Create Demand

Control Channels 68.0
Build Memory 64.0
Balance Growth 71.0

Convert Demand

Control the Journey 68.0
Remove Friction 67.0
Guide Choice 62.0

Weakest signals

Leak badges

Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot

Competitor set

PuzzleNation Offers a variety of puzzle books and online games
referenced
The Puzzle Society Provides daily puzzles and games
referenced
Puzzazz Specializes in digital puzzle books
referenced
Nikoli Known for creating Sudoku and other puzzles
referenced
The New York Times Crossword Offers daily crossword puzzles
referenced
BrainBashers Provides a wide range of puzzles and games
referenced
Puzzle Warehouse Largest jigsaw puzzle store
referenced
JigZone Online jigsaw puzzles
referenced
BrainBusters Offers a variety of puzzles and games
referenced
Puzzle Master Specializes in mechanical puzzles
referenced

Profile summary

Category

Media & Content

Sub-category

Puzzle Publishing

Region

Netherlands

Target market

Both

Company type

Hybrid

Primary buyer

Puzzle enthusiasts

Core offering

Puzzle magazines and digital games

Main use case

Providing engaging and challenging puzzles for entertainment and mental stimulation

Buying triggers

Interest in puzzles, Desire for quality content, Need for audience engagement tools

Evaluation criteria

Content quality, Platform accessibility, Brand reputation

Differentiators

Extensive experience in puzzle publishing, Diverse content offerings, Strong brand partnerships