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Licent

Licent is a Dutch financial services provider offering a range of solutions for individuals and businesses.

Finance & Insurance Insurance and Financial Advisory B2B Netherlands

Demand is created faster than the buying path can absorb.

Total score 66.8 Brand Control Score
Score band Leaking overall control level
Control gap 7.3 strongest minus weakest block
Weakest area Be Recognised lowest control area
Weakest block Create Demand lowest block score
Competitors 10 mapped competitor set

Control block scores

Control areas

Choose the Market

Know the Market 70.0
Read Demand 71.0
Make Choices 70.0

Build the Brand

Be Recognised 58.0
Own Meaning 72.0
Win Choice 74.0

Create Demand

Control Channels 64.0
Build Memory 59.0
Balance Growth 66.0

Convert Demand

Control the Journey 67.0
Remove Friction 62.0
Guide Choice 69.0

Weakest signals

Leak badges

Recognition Leak
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot

Competitor set

Nationale-Nederlanden Offers a broad range of insurance and financial services.
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Rabobank Provides comprehensive banking and financial advisory services.
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ING Offers banking, insurance, and investment services.
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Aegon Specializes in insurance, pensions, and asset management.
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Achmea Provides health, life, and non-life insurance products.
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De Goudse Offers insurance solutions for individuals and businesses.
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Univé Provides insurance and financial services with a cooperative model.
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ASR Nederland Offers insurance, pensions, and investment products.
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Allianz Nederland Provides a range of insurance and financial services.
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Delta Lloyd Offers insurance and pension products.
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Profile summary

Category

Finance & Insurance

Sub-category

Insurance and Financial Advisory

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Individuals and businesses seeking financial services

Core offering

Insurance and financial advisory services

Main use case

Providing comprehensive financial solutions to individuals and businesses

Buying triggers

Life events requiring financial planning, Business expansion or restructuring, Seeking better financial management options

Evaluation criteria

Range and relevance of financial products, Expertise and reputation of advisors, Quality of customer service and support

Differentiators

Combination of local advisor knowledge with national scale, Wide range of financial services under one roof, Strong focus on personalized, human-centered service