Back to index

TenCate Grass

Global leader in high-performance, sustainable artificial turf systems for sports and landscaping.

Arts, Sports & Entertainment Artificial Turf Manufacturing B2B Netherlands

Sustainability-Driven Innovation

Total score 70.4 Brand Control Score
Score band Fragile overall control level
Control gap 6.7 strongest minus weakest block
Weakest area Be Recognised lowest control area
Weakest block Create Demand lowest block score
Competitors 10 mapped competitor set

Control block scores

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 74.0

Build the Brand

Be Recognised 58.0
Own Meaning 72.0
Win Choice 81.0

Create Demand

Control Channels 68.0
Build Memory 58.0
Balance Growth 73.0

Convert Demand

Control the Journey 72.0
Remove Friction 70.0
Guide Choice 74.0

Weakest signals

Leak badges

Recognition Leak
Demand Creation Leak
Channel Fragility
Conversion Friction

Competitor set

FieldTurf Competes in artificial turf manufacturing
referenced
AstroTurf Competes in artificial turf manufacturing
referenced
Polytan Competes in artificial turf manufacturing
referenced
Desso Sports Systems Competes in artificial turf manufacturing
referenced
SIS Pitches Competes in artificial turf manufacturing
referenced
GreenFields Competes in artificial turf manufacturing
referenced
TigerTurf Competes in artificial turf manufacturing
referenced
Limonta Sport Competes in artificial turf manufacturing
referenced
Edel Grass Competes in artificial turf manufacturing
referenced
Act Global Competes in artificial turf manufacturing
referenced

Profile summary

Category

Arts, Sports & Entertainment

Sub-category

Artificial Turf Manufacturing

Region

Netherlands

Target market

B2B

Company type

Hybrid

Primary buyer

Sports facility managers, landscape architects

Core offering

High-performance artificial turf systems

Main use case

Sports fields

Buying triggers

Desire to reduce maintenance costs, Need for year-round usability, Commitment to sustainability

Evaluation criteria

Product durability, Environmental impact, Cost-effectiveness

Differentiators

Vertically integrated operations, Commitment to sustainability, Extensive R&D capabilities

View breakdown