FieldTurf
Competes in artificial turf manufacturing
referenced
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Company diagnostic Arts, Sports & Entertainment
TenCate Grass
TenCate Grass shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around No-Logo Test, Social Recall, Visual Codes.
Total score
70.4
Brand Control Score
Score band
Fragile
overall control level
Control gap
6.7
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
70.4
Fragile
Choose the Market
73.0
Build the Brand
70.3
Create Demand
66.3
Convert Demand
72.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
72.0
Win Choice
81.0
Create Demand
Control Channels
68.0
Build Memory
58.0
Balance Growth
73.0
Convert Demand
Control the Journey
72.0
Remove Friction
70.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
3.2.4 Social Recall
Build Memory
Create Demand
50.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
55.0
3.2.2 Frequency
Build Memory
Create Demand
55.0
1.2.1 Competitors
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
55.0
Brand Words
60.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
65.0
Social Recall
50.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Competitor set
AstroTurf
Competes in artificial turf manufacturing
referenced
Polytan
Competes in artificial turf manufacturing
referenced
Desso Sports Systems
Competes in artificial turf manufacturing
referenced
SIS Pitches
Competes in artificial turf manufacturing
referenced
GreenFields
Competes in artificial turf manufacturing
referenced
TigerTurf
Competes in artificial turf manufacturing
referenced
Limonta Sport
Competes in artificial turf manufacturing
referenced
Edel Grass
Competes in artificial turf manufacturing
referenced
Act Global
Competes in artificial turf manufacturing
referenced
Profile summary
Arts, Sports & Entertainment
Artificial Turf Manufacturing
Netherlands
B2B
Hybrid
Sports facility managers, landscape architects
High-performance artificial turf systems
Sports fields
Desire to reduce maintenance costs, Need for year-round usability, Commitment to sustainability
Product durability, Environmental impact, Cost-effectiveness
Vertically integrated operations, Commitment to sustainability, Extensive R&D capabilities