Stripe
Global payment processing platform targeting developers and enterprises
profiled
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Adyen
A global payment company offering an end-to-end platform to accept payments, manage risk, and optimize revenue.
The market story runs ahead of the choices buyers see.
Total score
80.9
Brand Control Score
Score band
Controlled
overall control level
Control gap
4.0
strongest minus weakest block
Weakest area
Know the Market
lowest control area
Weakest block
Choose the Market
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
80.9
Controlled
Choose the Market
78.7
Build the Brand
81.3
Create Demand
81.0
Convert Demand
82.7
Control areas
Choose the Market
Know the Market
77.0
Read Demand
79.0
Make Choices
80.0
Build the Brand
Be Recognised
81.0
Own Meaning
82.0
Win Choice
81.0
Create Demand
Control Channels
80.0
Build Memory
83.0
Balance Growth
80.0
Convert Demand
Control the Journey
83.0
Remove Friction
82.0
Guide Choice
83.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
PayPal
Digital payments and money transfer platform for merchants and consumers
profiled
Square (Block)
Payment processing and point-of-sale solutions for small to medium businesses
profiled
Worldpay from FIS
Global payment processing and merchant acquiring services
referenced
Adfinitas Payments
Integrated payment and risk management platform for merchants
profiled
Checkout.com
End-to-end payment platform with emphasis on transparency and analytics
profiled
Wirecard (Note: monitoring status)
Payments and risk management (historical competitor, some operational risk)
profiled
Global Payments
Payment technology and software solutions globally
profiled
BlueSnap
All-in-one global payment platform for B2B and B2C commerce
profiled
Payoneer
Cross-border payments and digital payment services for businesses
profiled
Profile summary
Finance & Insurance
Payment Processing and Gateway
Netherlands
B2B
Platform
Payment operations managers, CFOs, finance teams
Unified payments platform that enables businesses to accept payments in a single system globally
Streamlining global payment acceptance across multiple channels (online, in-app, in-store)
Need to expand into new geographic markets, High fraud or chargeback rates, Desire to consolidate multiple payment vendors
Global reach and payment method coverage, Security and risk management features, Ease of integration and scalability
End-to-end unified payment platform (one system for all payments), Strong global footprint with extensive payment method support, Data-driven insights for continuous optimization