HelloFresh
Meal kit delivery service
referenced
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Uitgekookt
A Dutch meal delivery service offering fresh, healthy, ready-to-eat meals delivered directly to customers' homes.
Demand is created faster than the buying path can absorb.
Total score
73.4
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.3
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
73.4
Fragile
Choose the Market
73.7
Build the Brand
75.0
Create Demand
70.7
Convert Demand
74.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
76.0
Build the Brand
Be Recognised
70.0
Own Meaning
79.0
Win Choice
76.0
Create Demand
Control Channels
73.0
Build Memory
64.0
Balance Growth
75.0
Convert Demand
Control the Journey
76.0
Remove Friction
72.0
Guide Choice
75.0
Weakest signals
Leak badges
Recognition Leak
Demand Creation Leak
Competitor set
Marley Spoon
meal kit delivery service
referenced
Ekomenu
organic meal delivery
referenced
FoodWeLove
meal delivery service
referenced
De Krat
Subscription-based organic food delivery
referenced
Thuisafgehaald
community-based meal sharing
referenced
Flink
Rapid grocery delivery service
referenced
Picnic
Online grocery delivery service
fully scored
Gorib
meal delivery service
referenced
Smulweb
recipe and meal delivery service
referenced
Profile summary
Agriculture & Food
meal delivery service
Netherlands
B2C
service
individual consumers
ready-to-eat meals
providing convenient, healthy meals without the need for cooking
busy lifestyle, health-consciousness, desire for culinary variety
meal quality, delivery reliability, customer service
long-standing family heritage in food production, commitment to sustainability, personalized customer service