Municipality of Beverwijk
Provides local governance and public services in a neighboring municipality.
referenced
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Heemskerk
Municipality in North Holland, Netherlands.
A specialist brand with a generic public face.
Total score
74.3
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.7
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
74.3
Fragile
Choose the Market
74.7
Build the Brand
72.0
Create Demand
74.0
Convert Demand
76.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
79.0
Build the Brand
Be Recognised
60.0
Own Meaning
78.0
Win Choice
78.0
Create Demand
Control Channels
73.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
76.0
Guide Choice
76.0
Weakest signals
Leak badges
Recognition Leak
Competitor set
Municipality of Castricum
Offers similar municipal services in the region.
referenced
Municipality of Uitgeest
Provides local governance and community services.
referenced
Municipality of Alkmaar
Larger municipality offering extensive public services.
referenced
Municipality of Velsen
Provides governance and public services in the area.
referenced
Municipality of Zaanstad
Offers a range of municipal services.
referenced
Municipality of Haarlem
Provides local governance and public services.
referenced
Municipality of Amsterdam
Capital city offering comprehensive municipal services.
referenced
Municipality of Rotterdam
Major city providing extensive public services.
referenced
Municipality of The Hague
Offers a wide range of municipal services.
referenced
Profile summary
Government & Education
Municipal Government
Netherlands
Unknown
Unknown
Local residents
Local government services
Governance and public administration
Need for local governance, Desire for community services, Interest in urban development
Service quality, Responsiveness, Community involvement
Local expertise, Community focus, Integrated service delivery