Aldi
80.2 score · 5.6 gap
Controlled
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Category benchmark Category
Retail & Trade
Retail & Trade is strongest in Know the Market and weakest in Guide Choice.
Average score
72.2
category average
Companies
22
Fully scored
Referenced competitors
169
not fully scored yet
Weakest block
Create Demand
most common
Weakest area
Guide Choice
67.8
Strongest area
Know the Market
74.8
Brand Growth Control Model Score
Total
72.2
Average
Choose the Market
73.5
Build the Brand
72.8
Create Demand
71.8
Convert Demand
70.6
Control areas
Choose the Market
Know the Market
74.8
Read Demand
71.0
Make Choices
74.8
Build the Brand
Be Recognised
74.0
Own Meaning
72.5
Win Choice
72.0
Create Demand
Control Channels
73.1
Build Memory
72.0
Balance Growth
70.3
Convert Demand
Control the Journey
73.4
Remove Friction
70.7
Guide Choice
67.8
Common leak badges
Proof Gap
Companies affected
8
Channel Fragility
Companies affected
6
Conversion Friction
Companies affected
6
Choice Confusion
Companies affected
6
Demand Creation Leak
Companies affected
5
Recognition Leak
Companies affected
5
Strategic Blur
Companies affected
4
Journey Blind Spot
Companies affected
4
Common weakest signals
Open Space
16
Market Shifts
15
Search Clues
10
Trade-Offs
9
Price Fit
7
Trigger Priority
5
Channel Risk
5
Social Recall
4
No-Logo Test
4
Brand Voice
3
Top companies
Belsimpel
79.8 score · 3.3 gap
Fragile
Lidl
79.1 score · 4.0 gap
Fragile
Nuna
78.3 score · 2.0 gap
Fragile
Meubelzorg
76.5 score · 4.7 gap
Fragile
Social Deal
76.2 score · 2.7 gap
Fragile
MR MARVIS
76.1 score · 7.7 gap
Fragile
Nelson Schoenen
76.0 score · 1.4 gap
Fragile
Eyelove
75.7 score · 3.0 gap
Fragile
My Jewellery
75.0 score · 4.4 gap
Fragile
Most fragile companies
Crisp
62.4 score · 26.3 gap
Leaking
EQOM
54.8 score · 19.0 gap
Critical
Jarola Group
62.8 score · 10.7 gap
Leaking
vidaXL
61.6 score · 10.7 gap
Leaking
LifeGoods Group
65.2 score · 2.0 gap
Leaking
MR MARVIS
76.1 score · 7.7 gap
Fragile
Picnic
74.3 score · 5.7 gap
Fragile
Meubelzorg
76.5 score · 4.7 gap
Fragile
My Jewellery
75.0 score · 4.4 gap
Fragile
Powersports Distribution Group
71.9 score · 3.6 gap
Fragile
Companies in this category
Company
Score
Weakest block
Weakest signals
74.2
Create Demand
Unknown
80.2
Create Demand
Unknown
79.8
Convert Demand
Unknown
73.7
Choose the Market
Unknown
62.4
Convert Demand
Unknown
71.0
Create Demand
Unknown
54.8
Build the Brand, Create Demand, Convert Demand
Unknown
75.7
Create Demand
Unknown
62.8
Convert Demand
Unknown
79.1
Create Demand
Unknown
65.2
Build the Brand
Unknown
76.5
Create Demand
Unknown
76.1
Choose the Market
Unknown
75.0
Choose the Market
Unknown
76.0
Choose the Market, Build the Brand
Unknown
78.3
Build the Brand, Convert Demand
Unknown
74.3
Convert Demand
Unknown
70.2
Build the Brand
Unknown
71.9
Build the Brand
Unknown
76.2
Choose the Market
Unknown
61.6
Build the Brand
Unknown
73.3
Choose the Market
Unknown