Coolblue
Offers a wide range of consumer electronics, including mobile phones and accessories.
profiled
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Belsimpel
Belsimpel is a Dutch telecom retailer offering a wide range of mobile phones, subscriptions, and accessories.
The proof exists; buyers still have to work to find it.
Total score
79.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.3
strongest minus weakest block
Weakest area
Remove Friction
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
79.8
Fragile
Choose the Market
79.7
Build the Brand
80.7
Create Demand
81.0
Convert Demand
77.7
Control areas
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
81.0
Build the Brand
Be Recognised
81.0
Own Meaning
80.0
Win Choice
81.0
Create Demand
Control Channels
81.0
Build Memory
81.0
Balance Growth
81.0
Convert Demand
Control the Journey
78.0
Remove Friction
77.0
Guide Choice
78.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
Bol.com
An online retailer with a broad selection of products, including mobile devices.
profiled
MediaMarkt
A major electronics retailer with both online and physical stores.
profiled
KPN
A leading telecom provider offering mobile devices and subscriptions.
profiled
Vodafone
A major telecom provider with a range of mobile products and services.
profiled
T-Mobile Netherlands
Offers mobile devices and plans alongside telecom services.
referenced
Tele2 Netherlands
Provides mobile devices and subscriptions.
profiled
Simyo
An online mobile provider offering SIM-only plans and devices.
profiled
Hollandsnieuwe
Offers mobile plans and devices with a focus on simplicity.
profiled
Belsimpel's own international brand, Gomibo
Operates under the same parent company, offering similar products and services.
referenced
Profile summary
Retail & Trade
Consumer Electronics
Netherlands
B2C
Hybrid
Individual consumers
Mobile phones, subscriptions, and accessories
Purchasing mobile devices and related services
Desire for the latest mobile technology, Need for a new mobile plan, Interest in exclusive deals and promotions
Product specifications, Pricing and value, Customer service quality
Extensive product selection, User-friendly online platform, Competitive pricing