Picnic
Online grocery delivery service
fully scored
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Crisp
Crisp is a B Corp certified supermarket app delivering fresh, quality groceries directly to customers in the Netherlands and Flanders.
Crisp's strong brand recognition is not consistently supported by clear positioning and differentiation.
Total score
62.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
26.3
strongest minus weakest block
Weakest area
Guide Choice
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
62.4
Leaking
Choose the Market
71.3
Build the Brand
68.3
Create Demand
65.0
Convert Demand
45.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
69.0
Build the Brand
Be Recognised
70.0
Own Meaning
70.0
Win Choice
65.0
Create Demand
Control Channels
70.0
Build Memory
75.0
Balance Growth
50.0
Convert Demand
Control the Journey
70.0
Remove Friction
45.0
Guide Choice
20.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Albert Heijn Online
Online grocery delivery service
referenced
Jumbo Online
Online grocery delivery service
referenced
HelloFresh
Meal kit delivery service
referenced
Flink
Rapid grocery delivery service
referenced
Gorillas
Rapid grocery delivery service
referenced
Getir
Rapid grocery delivery service
referenced
Ekoplaza
Organic supermarket with delivery service
referenced
De Krat
Subscription-based organic food delivery
referenced
Boerschappen
Subscription-based local food delivery
referenced
Profile summary
Retail & Trade
Online Grocery Delivery
Netherlands
B2C
service
Individual consumers
Online grocery delivery service
Convenient, fresh grocery shopping at home
Desire for healthier food options, Need for time-saving shopping solutions, Interest in supporting local businesses
Product quality and freshness, Delivery speed and reliability, Range of available products
B Corp certification ensuring ethical practices, Direct partnerships with local farmers and suppliers, User-friendly app with flexible delivery options