Bol.com
An online retailer with a broad selection of products, including mobile devices.
profiled
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LifeGoods Group
European brand house offering a diverse portfolio of consumer goods brands.
A specialist brand with a generic public face.
Total score
65.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
2.0
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Build the Brand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
65.2
Leaking
Choose the Market
65.0
Build the Brand
64.0
Create Demand
65.7
Convert Demand
66.0
Control areas
Choose the Market
Know the Market
65.0
Read Demand
67.0
Make Choices
63.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
67.0
Create Demand
Control Channels
64.0
Build Memory
67.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
67.0
Guide Choice
64.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Coolblue
Offers a wide range of consumer electronics, including mobile phones and accessories.
profiled
Wehkamp
Online department store offering various consumer goods
referenced
Blokker
Retailer specializing in household items and toys
referenced
H&M
Global fashion retailer
referenced
IKEA
Furniture and home goods retailer
referenced
Amazon.nl
Online marketplace offering a vast array of products
referenced
MediaMarkt
A major electronics retailer with both online and physical stores.
profiled
Marktplaats
Online classifieds platform for various products
referenced
FonQ
E-commerce platform focusing on home and living products
referenced
Profile summary
Retail & Trade
E-commerce
Netherlands
B2C
hybrid
Individual consumers
Consumer goods across various categories
Enhancing daily life with quality and innovative products
Product innovation, Promotional offers, Positive customer reviews
Product quality, Price competitiveness, Brand reputation
Diverse brand portfolio, Focus on quality and innovation, Strong online presence