EasyToys
Offers a wide range of sexual wellness products online.
referenced
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EQOM
EQOM is a European e-commerce group specializing in sexual wellness products and services.
A specialist brand with a generic public face.
Total score
54.8
Brand Control Score
Score band
Critical
overall control level
Control gap
19.0
strongest minus weakest block
Weakest area
Win Choice
lowest control area
Weakest block
Build the Brand, Create Demand, Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
54.8
Critical
Choose the Market
69.0
Build the Brand
50.0
Create Demand
50.0
Convert Demand
50.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
67.0
Make Choices
70.0
Build the Brand
Be Recognised
75.0
Own Meaning
50.0
Win Choice
25.0
Create Demand
Control Channels
75.0
Build Memory
50.0
Balance Growth
25.0
Convert Demand
Control the Journey
75.0
Remove Friction
50.0
Guide Choice
25.0
Weakest signals
Leak badges
Proof Gap
Demand Creation Leak
Conversion Friction
Choice Confusion
Strategic Blur
Competitor set
Christine le Duc
Specializes in intimate products and lingerie.
referenced
Amorelie
Provides a curated selection of sexual wellness products.
referenced
Beate Uhse
One of the oldest adult retailers in Europe.
referenced
Kondomeriet
Offers a variety of sexual wellness products.
referenced
Adam & Eve
Well-known retailer of adult products.
referenced
Lovehoney
Specializes in sexual wellness products and education.
referenced
Ann Summers
Offers lingerie and adult toys.
referenced
Lelo
High-end sexual wellness products.
referenced
We-Vibe
Known for innovative vibrators and sexual wellness products.
referenced
Profile summary
Retail & Trade
Sexual wellness
Netherlands
B2C
hybrid
Individual consumers
E-commerce platform for sexual wellness products
Purchasing sexual wellness products online
Desire to improve personal well-being, Seeking information on sexual health, Interest in exploring new products
Product quality and effectiveness, Price competitiveness, Customer reviews and ratings
Comprehensive product range, Educational resources on sexual health, Discreet and convenient shopping experience