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Category benchmark Category

Arts, Sports & Entertainment

Arts, Sports & Entertainment is strongest in Win Choice and weakest in Guide Choice.

Average score 71.7 category average
Companies 6 Fully scored
Referenced competitors 41 not fully scored yet
Weakest block Create Demand most common
Weakest area Guide Choice 64.2
Strongest area Win Choice 78.0

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 76.7
Read Demand 69.3
Make Choices 76.2

Build the Brand

Be Recognised 73.2
Own Meaning 76.2
Win Choice 78.0

Create Demand

Control Channels 69.0
Build Memory 67.5
Balance Growth 70.7

Convert Demand

Control the Journey 72.5
Remove Friction 66.8
Guide Choice 64.2

Common leak badges

Demand Creation Leak Companies affected 5
Channel Fragility Companies affected 5
Conversion Friction Companies affected 4
Recognition Leak Companies affected 2
Proof Gap Companies affected 2
Choice Confusion Companies affected 2
Journey Blind Spot Companies affected 2

Common weakest signals

Search Clues 4 Social Recall 3 Competitors 3 Always On 2 Open Space 2 Trade-Offs 2 Channel Risk 2 Reach 1 Channel Mix 1 No-Logo Test 1

Top companies

Most fragile companies

Companies in this category

Company
Score
Weakest block
Weakest signals
Ampco Flashlight
72.3
Create Demand
Unknown
Sportfondsen Groep
68.1
Create Demand
Unknown
TenCate Grass
70.4
Create Demand
Unknown
TicketSwap
82.2
Create Demand
Unknown
TopParken
72.2
Create Demand
Unknown
Urban Gym Group
64.9
Convert Demand
Unknown