PureGym
Similar fitness club offerings
referenced
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Urban Gym Group
A leading European fitness group offering innovative gym concepts in urban centers.
The proof exists; buyers still have to work to find it.
Total score
64.9
Brand Control Score
Score band
Leaking
overall control level
Control gap
28.3
strongest minus weakest block
Weakest area
Guide Choice
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
64.9
Leaking
Choose the Market
73.0
Build the Brand
73.3
Create Demand
68.3
Convert Demand
45.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
74.0
Build the Brand
Be Recognised
75.0
Own Meaning
70.0
Win Choice
75.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
65.0
Convert Demand
Control the Journey
70.0
Remove Friction
45.0
Guide Choice
20.0
Weakest signals
Leak badges
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
The Gym Group
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Profile summary
Arts, Sports & Entertainment
Fitness Clubs
Netherlands
B2C
Hybrid
Individual fitness enthusiasts
Fitness club memberships
Providing accessible and innovative fitness experiences
Desire for a unique fitness environment, Need for accessible fitness options, Interest in community-oriented fitness settings
Quality and variety of fitness programs, Location convenience, Community atmosphere
Diverse portfolio of fitness brands, Urban-centric gym locations, Community-focused approach