PureGym
Similar fitness club offerings
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Company diagnostic Arts, Sports & Entertainment
Urban Gym Group
Urban Gym Group shows strength in Build the Brand, but leaks control in Guide Choice, especially around Fair Nudges, Value Anchors, Trust Proof.
Total score
64.9
Brand Control Score
Score band
Leaking
overall control level
Control gap
28.3
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
64.9
Leaking
Choose the Market
73.0
Build the Brand
73.3
Create Demand
68.3
Convert Demand
45.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
74.0
Build the Brand
Be Recognised
75.0
Own Meaning
70.0
Win Choice
75.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
65.0
Convert Demand
Control the Journey
70.0
Remove Friction
45.0
Guide Choice
20.0
Weakest signals
Signal
Area
Block
Score
4.3.5 Fair Nudges
Guide Choice
Convert Demand
10.0
4.3.4 Value Anchors
Guide Choice
Convert Demand
15.0
4.3.3 Trust Proof
Guide Choice
Convert Demand
20.0
4.3.2 Easy Choice
Guide Choice
Convert Demand
25.0
4.3.1 Bias Check
Guide Choice
Convert Demand
30.0
Leak badges
Proof Gap
Trust Proof
20.0
Seen Difference
65.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
55.0
Clear CTA
50.0
Page Flow
45.0
Buying Ease
40.0
Test Loop
35.0
Choice Confusion
Bias Check
30.0
Easy Choice
25.0
Trust Proof
20.0
Value Anchors
15.0
Fair Nudges
10.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
The Gym Group
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Profile summary
Arts, Sports & Entertainment
Fitness Clubs
Netherlands
B2C
Hybrid
Individual fitness enthusiasts
Fitness club memberships
Providing accessible and innovative fitness experiences
Desire for a unique fitness environment, Need for accessible fitness options, Interest in community-oriented fitness settings
Quality and variety of fitness programs, Location convenience, Community atmosphere
Diverse portfolio of fitness brands, Urban-centric gym locations, Community-focused approach