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ZALMHUYS GROUP

A Dutch seafood company offering a comprehensive range of fresh, frozen, and smoked salmon products.

Landbouw & Voeding Salmon Processing B2B Netherlands

De vraag ontstaat sneller dan de kooproute aankan.

Totale score 68.2 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 11.6 sterkste min zwakste blok
Zwakste gebied Build Memory laagste controlegebied
Zwakste blok Create Demand, Convert Demand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 75.0
Read Demand 67.0
Make Choices 78.0

Build the Brand

Be Recognised 73.0
Own Meaning 74.0
Win Choice 76.0

Create Demand

Control Channels 64.0
Build Memory 58.0
Balance Growth 66.0

Convert Demand

Control the Journey 64.0
Remove Friction 62.0
Guide Choice 62.0

Zwakste signalen

Leklabels

Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot

Concurrentenset

Van Wijnen The Salmon Company Competes in smoked salmon production
gerefereerd
Anova Seafood Competes in seafood distribution and processing
gerefereerd
Foppen Competes in smoked salmon products
gerefereerd
Kloosterboer Competes in seafood processing and logistics
gerefereerd
Mowi Competes in global seafood production
gerefereerd
Norwegian Salmon Competes in salmon export
gerefereerd
SalMar Competes in salmon farming and processing
gerefereerd
Lerøy Seafood Group Competes in seafood processing and distribution
gerefereerd
Marine Harvest Competes in global seafood production
gerefereerd
Icelandic Group Competes in seafood processing and distribution
gerefereerd

Profielsamenvatting

Categorie

Landbouw & Voeding

Subcategorie

Salmon Processing

Regio

Netherlands

Doelmarkt

B2B

Bedrijfstype

hybrid

Primaire koper

Retailers, foodservice providers, wholesalers

Kernaanbod

Fresh, frozen, and smoked salmon products

Hoofdgebruik

Supplying seafood to retail, foodservice, and wholesale sectors

Koopprikkels

Demand for quality seafood, Need for product variety, Requirement for private label solutions

Beoordelingscriteria

Product quality, Pricing, Delivery reliability

Onderscheiders

Comprehensive product portfolio, Expertise in salmon processing, Strong logistics capabilities