Connexxion
Competes in regional and student transport services
gerefereerd
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Willemsen-de Koning Groep
A leading Dutch provider of passenger transport services, specializing in regional taxi, student, and care transportation.
Een specialistisch merk met een generiek publiek gezicht.
Totale score
67.5
Brand Control Score
Scoreband
Leaking
algemeen controleniveau
Control gap
7.3
sterkste min zwakste blok
Zwakste gebied
Be Recognised
laagste controlegebied
Zwakste blok
Build the Brand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
67.5
Leaking
Choose the Market
71.3
Build the Brand
64.0
Create Demand
69.7
Convert Demand
65.0
Controlgebieden
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
69.0
Build the Brand
Be Recognised
52.0
Own Meaning
70.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
69.0
Convert Demand
Control the Journey
70.0
Remove Friction
65.0
Guide Choice
60.0
Zwakste signalen
Leklabels
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Concurrentenset
Arriva Nederland
Offers public transportation services including buses and trains
gerefereerd
Transdev Nederland
Provides public transport services across various regions
gerefereerd
Munckhof
Specializes in group transportation and care transport
gerefereerd
Syntus
Offers regional public transport services
gerefereerd
Keolis Nederland
Provides public transportation services including buses and trains
gerefereerd
Qbuzz
Operates public transport services in various regions
gerefereerd
GVB
Public transport operator in Amsterdam
gerefereerd
HTM
Provides public transport services in The Hague
gerefereerd
EBS
Offers public transport services in the Amsterdam region
gerefereerd
Profielsamenvatting
Transport & Logistiek
Passenger Transport Services
Netherlands
B2B
service
Municipalities, care institutions, and other public clients
Passenger transport services
Providing safe and reliable transportation for public clients, municipalities, and care institutions
Need for dependable transport solutions, Desire for tailored and flexible services, Requirement for high safety standards
Service reliability and punctuality, Flexibility and customization of services, Safety records and certifications
Extensive experience in the Dutch transportation sector, Large and diverse fleet capable of meeting various needs, Strong focus on customer satisfaction and safety